Demand Gen Report

Human vs. AI Coaching: Lessons From the Front Lines of Sales Enablement

I’ve spent years coaching sales teams, but it wasn’t until I stepped into a neuroscience study that I saw—literally on a brain scan—how people respond differently to human and artificial...

B2BMX Keynote Speaker Benedict Evans: Insights on The Next 50 Years of Computing

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Integrate & Captello Partner To Help Elevate Event Lead Management

Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the goal of transforming event lead management for marketers.

Industry News September 10

CallRail Integrates With Typeform To Help Improve Attribution Tracking

CallRail, an AI-powered lead and conversational intelligence platform, revealed a new integration with Typeform, a form-builder and conversational data collection platform, to help mutual customers unite form creation with attribution tracking.

Industry News September 6

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Reaching & Pre-Qualifying B2B Decision-Makers With An Interactive Video Strategy

Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward…

Demanding Views September 6