Demand Gen Report

3 B2B Sales and Marketing Trends Reshaping Buyer Demand

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you feeling overwhelmed by...

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Cassie Cross-Domain Consent Seeks To Streamline Customer Experience Across Domains

Cassie is a consent and preference management platform designed to assist businesses with building long-term customer relationships. Since 2000, Cassie has helped businesses collect, store and query consent and preference…

Solution Spotlight April 22

Rethinking Demand Gen To Find The Human In The Machine

In the whirlwind that is B2B demand generation, everyone’s trying to catch lightning in a bottle. Every demand gen marketer aims to reach and resonate with their audience, and generative…

Demanding Views April 22

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6sense Releases New Customer Value Framework

6sense, a revenue intelligence platform, introduced the 6dimensional Success Model, a new framework designed to help customers maximize the value of their investment in 6sense Revenue AI. The 6dimensional Success…

Industry News April 18