Demand Gen Report

3 B2B Sales and Marketing Trends Reshaping Buyer Demand

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you feeling overwhelmed by...

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Latest Posts

Salesforce Releases Beta Version Of Einstein Copilot For Tableau

Salesforce announced the beta availability of Einstein Copilot for Tableau, a new capability designed to provide users with self-service analytics, streamline analyst workflows and unlock strategic data insights for users…

Industry News April 4

Kognitiv Launches AI-Native, Outcome-Based Solution

Kognitiv, an AI-powered marketing platform, added Kognitiv Amplify, an AI-native, outcome-based paid media optimization software, to its product line-up. The new release is designed to enhance brands’ acquisition and customer…

Industry News April 4

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What Are B2B Buyers’ Top 5 Content Recommendations?

Content marketing is one of the most dominate forces in B2B strategies, but it’s also one of the most volatile. As marketers compete against each other to engage prospects and…

Blog April 2