Demand Gen Report

Answer Engine Optimization AEO Concept with Icons, AI, Rocket, and Business Technology

B2B Marketers Need to Know AEO – Answer Engine Optimization

Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which summarize results at the top of the screen, AI engines like ChatGPT...

B2B Marketing process of one business marketing its products and services to another business, text button on keyboard

SPS25: New Session Added Focused for B2B Marketers Using AI

Blog

Gong Unveils New AI Innovations to Help Rev Teams

News Brief

PathFactory Business series b2b. business to business, web template

How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones

Feature

Sales Engagement Platform lemlist Acquires AI Platform Claap

News Brief

Latest Posts

Rethinking Demand Gen To Find The Human In The Machine

In the whirlwind that is B2B demand generation, everyone’s trying to catch lightning in a bottle. Every demand gen marketer aims to reach and resonate with their audience, and generative…

Demanding Views April 22

Special, limited, exclusive, VIP, made to order, Personalization

6sense Releases New Customer Value Framework

6sense, a revenue intelligence platform, introduced the 6dimensional Success Model, a new framework designed to help customers maximize the value of their investment in 6sense Revenue AI. The 6dimensional Success…

Industry News April 18

Vidyard Reveals Personalized AI Avatars; Secures $15M In Funding

Vidyard, an online video platform, introduced “hyper-realistic” AI Avatars designed to look and sound like specific users. Additionally, the company generated $15 million in funding to accelerate its AI innovation…

Industry News April 18