Demand Gen Report

3 B2B Sales and Marketing Trends Reshaping Buyer Demand

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you feeling overwhelmed by...

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Meet pharosIQ, The New Company Created From MRP & CONTENTgine’s Merger

Following their March 2024 merger, MRP, a global account intelligence provider, and CONTENTgine, a provider of B2B technology buyer insights and lead generation, revealed their joint company’s new name: pharosIQ. The…

Industry News April 8

Less Waste, More Revenue: How To Grow A Higher Quality Pipeline

If marketers and salespeople have one commonality, it’s that their pipeline invariably includes a high percentage of companies they aren’t a fit. This creates a negative impact on key business…

Demanding Views April 5

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AI Sales Platform Raises $5.5M In Seed Funding

Sifthub, an AI platform for sales, raised $5.5 million in a seed funding round led by Matrix Partners India and Blume Ventures, with participation from additional investors. Sifthub plans to…

Financial News April 4