by Christina Cargulia | May 10, 2022 | Solution Spotlight
Mailgun by Sinch is an email delivery service company that enables its customers to send, receive and track emails. Mailgun launched its InboxReady by Sinch program, which empowers enterprise marketers to improve email deliverability and optimize campaign performance....
by Kelly Lindenau | May 10, 2022 | Industry News
Bizzabo, an event experience operating system (OS), launched its Event Experience Lab, an event consultancy service that features a team of Event Experience Designers trained to enable, advise and guide customers on how to design engaging experiences that build...
by Kelly Lindenau | May 10, 2022 | Industry News
6sense, a revenue intelligence platform, partnered with Outreach, a sales enablement platform, to help joint users aggregate insights and data between tools and across the buying journey to more effectively engage in-market accounts with personalized, timely...
by Christina Cargulia | May 10, 2022 | Industry News
Livestorm, a video engagement platform, launched its first-ever Video Engagement Score™ (VES). VES is a new tool that allows event and meeting hosts to measure the impact of remote meetings and events through a unique scoring system. VES optimizes scoring metrics by...
by Christina Cargulia | May 10, 2022 | Industry News
TRAK Data, a marketing data and predictive analytics company, launched TRAK, an on-demand marketing data platform that provides an easy-to-use interface to enable users to create custom lookalike audiences quickly. The TRAK platform seeks to help marketers tap into...
by Christina Cargulia | May 6, 2022 | Industry News
Wrapify, a performance-driven out-of-home (OOH) advertising platform, named Valerie Carboni as its first Vice President of Marketing. In her role, Carboni will help promote awareness about the benefits, best practices and positive results of OOH advertising. Carboni...
by Tom Pisello, Mediafly | May 6, 2022 | Demanding Views
As CFOs and executives increasingly become more involved in buying decisions, sellers are finding one dreaded question that ends potential sales in no decision: “Why buy now?” According to a 2021 HubSpot survey, 40% of sales leaders missed their revenue targets last...
by Klaudia Tirico | May 6, 2022 | Industry News
Integrate, a provider of B2B Precision Demand Marketing tools, launched Precision Social and new cross-channel insight capabilities for its Demand Acceleration Platform. The news was announced at Forrester’s B2B Summit this week. The release of Precision Social...
by Kelly Lindenau | May 6, 2022 | Industry News
As attendees re-entered the Austin Convention Center for a new day of Forrester’s annual B2B Summit, there was notable excitement in the air as more than 2,000 marketers prepared for another day packed with breakout sessions, case studies and keynotes. The...
by Kelly Lindenau | May 5, 2022 | Industry News
Conversica, Inc., a provider of conversational AI solutions, enhanced its Conversational ABM platform through a new integration with account engagement platform 6sense. The partnership seeks to enable Conversica AI Assistants to tap into 6sense’s account and...
by Christina Cargulia | May 5, 2022 | Industry News
Leadspace, a B2B customer data platform, announced the release of Leadspace Studio at the Forrester B2B Summit. The AI-driven solution is designed to find, create and accelerate pipeline with the highest probability of conversion and directly activate it across...
by Christina Cargulia | May 5, 2022 | Industry News
Intentsify, an intelligence activation platform, named Larry Whitman as its Chief Financial Officer (CFO) and Marco Lagi as VP of Artificial Intelligence. Whitman has more than four decades as a senior finance executive and operational leader. Previously, Whitman...
