by Christina Cargulia | May 5, 2022 | Industry News
Intentsify, an intelligence activation platform, named Larry Whitman as its Chief Financial Officer (CFO) and Marco Lagi as VP of Artificial Intelligence. Whitman has more than four decades as a senior finance executive and operational leader. Previously, Whitman...
by Kelly Lindenau | May 4, 2022 | Solution Spotlight
6sense, an account engagement platform, released its 6sense Revenue AI program to capture anonymous buying signals, target accounts and recommend the right channels and messages to increase revenue performance. 6sense Revenue AI seeks to align the entire...
by Christina Cargulia | May 4, 2022 | Blog
Women in Revenue (WIR) is a non-profit created to empower and elevate women in sales, marketing and customer success careers. The mission of WIR has attracted the support of corporate sponsors, including Adobe, Salesforce, Oracle, 6sense, Folloze, Terminus and more....
by Kelly Lindenau + Klaudia Tirico | May 4, 2022 | Industry News
More than 2,000 B2B practitioners arrived in Austin, TX for Forrester’s annual B2B Summit to empower their strategies, fuel the revenue engine and move their businesses forward. With more than 1,000 additional attendees tuning in to the digital experience, B2B...
by Christina Cargulia | May 3, 2022 | Industry News
The Marketing Practice (TMP) has acquired ABX specialists Campaign Stars to empower customers to deliver greater account-based experiences. The acquisition is the B2B marketing agency’s second U.S. acquisition of the year. “We’re extremely excited about...
by Christina Cargulia | May 2, 2022 | Industry News
Parmonic, a video automation platform built for B2B marketers, joined the ON24 Partner Network to integrate its AI-based video automation software with the ON24 platform. The ON24 Partner Network is an ecosystem of platform, technology and solutions partners that aims...
by Kelly Lindenau | May 2, 2022 | Industry News
Seismic, a sales enablement platform, released the Seismic Enablement Cloud, a unified platform designed to provide customer-facing teams with the right skills, content, tools and insights to effectively engage customers and drive growth. The Enablement Cloud seeks to...
by Kelly Lindenau | May 2, 2022 | Industry News
Movable Ink, a marketing software provider, secured $55 million in a Series D funding round led by Silver Lake Waterman with participation from Contour Venture Partners, Intel Capital and others. The round brings the company’s total funding raised to $97...
by Nancy Marzouk, MediaWallah | Apr 29, 2022 | Demanding Views
The promise of the open web starts with data interoperability — and third-party data has traditionally served as the key to digital advertising. No matter what website a brand advertises on, they know third-party cookies can track and manage engagement data across the...
by Kelly Lindenau | Apr 27, 2022 | Industry News
Mediafly, a revenue enablement and intelligence platform, acquired ExecVision, a conversation intelligence (CI) provider. This marks Mediafly’s fifth acquisition and the latest addition to its Revenue360 Suite. ExecVision helps solve “last mile” sales...
by Christina Cargulia | Apr 26, 2022 | Industry News
LeanData, a modern revenue orchestration platform, named Franco Anzini as its Chief Operating Officer (COO). In his new role, Anzini will oversee all aspects of the company’s business and operations, including finance and go-to-market strategies. As a...
by Kelly Lindenau | Apr 26, 2022 | Industry News
RollWorks, an ABM platform, partnered with Drift, the Conversation Cloud company, to help B2B marketers improve engagement, sales velocity and customer support. The integration leverages the RollWorks Site Visitor API to...
