Integrated marketing campaigns are no longer aspirational. They are the norm. But these types of campaigns require careful consideration and coordination.
This special report highlights the current state of integrated marketing and spotlights the practitioners who are successfully leveraging this strategy. Specific discussion topics include:
- The tools and techniques needed to analyze and collect data from multiple channels;
- The increasingly important role technology is playing in keeping systems and teams aligned around the same set of insights, data and analytics; and
- The value of creating a roadmap of audiences, content and cadences to bolster campaign consistency in execution and delivery.
