AI Use in Marketing Increasing Despite Lack of Training
The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training…
News Brief August 26
Latest In: advertising
New Research: AI Poised To Be ‘Greatest Influence’ On The Future Of Advertising
Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more…
Industry News April 26
Audyence Launches Real-Time Demand Platform To Refine Demand Generation
Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first…
Case Studies February 5
BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution
BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through…
Industry News February 5
Demandbase Reveals AI-Powered Advertising Innovations
Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The…
Industry News January 31
Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media
Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for…
Industry News January 5
IAS Announces Attention Product To Unify Media Quality & Eye Tracking
Integral Ad Science (IAS), a global media measurement and optimization platform, announced the general availability of its Quality…
Industry News January 4
Influ2 Introduces End-To-End Revenue Marketing Engine
Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name…
Solution Spotlight January 2
Using The Power Of Marketing To Unlock Net Revenue Retention In Your Organization
Blood, sweat, tears and a whole lot of financial investment is needed to win new logos in SaaS…
Demanding Views November 27
Seedtag Launches ‘Contextual Audiences’ Tool For Targeted Advertising
Seedtag is a contextual advertising company that aims to create highly impactful and engaging solutions for relevant premium…
Solution Spotlight November 14
Buying Groups Help B2B Marketers Win At Data-Driven Advertising
As companies like Snowflake and AWS lean into first-party, data-driven advertising following the impending demise of third-party cookies,…
Demanding Views October 13
A TikTok Shut Down Reminds Advertisers Why A Good Identity Strategy Is A Must
At some point in the future, there's a chance that TikTok will no longer be available in the…
Demanding Views September 29
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
