Influ2 Launches MCP for Contact-Level ABM
Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and…
News Brief August 27
Latest In: AI marketing
From Promotions to Personalization: How Simply Fish Used Dishio to Drive Measurable Growth
Key Takeaways Simply Fish grew overall sales by roughly 25% over 18 months by shifting spend away from…
Case Studies July 23
New B2BMX Summer Camp Session Added: Convertr Offers Playbook for Data Integrity in the AI Era
Key Takeaways Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows:…
Blog July 8
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
B2BMX Summer Camp 2026 Set to Help Marketers “Build Once, Multiply Impact”
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…
Blog June 1
Marketing Movers: New Hires at 2X, Revlo, Walker Sands
Key Takeaways 2X expanded its executive team with Emily Atkinson and Drew Murphy to strengthen client delivery, finance…
News Brief May 28
Idea Grove: AI Sparks Discovery, but Trust Signals Drive Decisions
Key Takeaways The Idea Grove survey found only 2% of consumers would buy from an unfamiliar brand based…
News Brief May 18
Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature May 18
Earning Buyer Trust in an AI Driven Marketing World
Artificial intelligence (AI) sits at the center of modern demand generation. From targeting and personalization to content creation…
Demanding Views May 8
Hightouch Raises $150M with Backing from Goldman Sachs, Bain
Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital…
News Brief May 6
Hightouch Launches Zero-Fee DSP Marketplace Solution
Hightouch announced this week a direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media…
News Brief April 2
MarTech Veterans Return with Kana, Raise $15M for Agentic AI
Kana has raised $15 million in seed funding to help marketing teams harness agentic artificial intelligence (AI) with…
News Brief March 4
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