Seismic Increases GTM Productivity With AI Support
Companies are grappling to incorporate artificial intelligence (AI) into their day-to-day processes. B2B marketers specifically are putting an…
Case Studies April 17
Latest In: b2b marketers
Anteriad & TransUnion Collaborate To Provide B2B Marketers With Audience Solutions
Anteriad, a full-funnel marketing solutions provider, partnered with TransUnion, a global information and insights company, to bring Anteriad's audience data…
Industry News September 23
Casted Insights Seeks To Enhance Audio & Video Content
Casted is a podcast and video marketing platform designed for B2B marketers. The company released Casted Insights, a…
Solution Spotlight June 27
2013 B2B Buyer Behavior Survey: Buyers Happier But Still Waiting To Engage With Sales
While B2B buyers strategically browse social media discussions during their research, web search remains a top source of…
Industry News December 18
ExactTarget Opens App Marketplace
ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event…
Industry News July 19
Silverpop Hopes ‘Universal Behaviors’ Will Have Universal Appeal For B2B, B2C Marketers
At last week's SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data…
Industry News May 16
Smart Forms Rewrite The B2B Landing Page Playbook
"Relevance" is the mantra for today's B2B content marketers. Look beyond the content, however, and you'll see other…
Industry News January 10New Study Points To Missed Engagement Opportunities For Marketers Throughout The Customer Life Cycle
Sitecore, a Web content management and digital marketing software company, has announced the results to its recent marketing…
Industry News August 16
Infographic: Content Delivery Funnel
The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It's a perfect introduction to content marketing for companies that…
Industry News July 3Nimble Helps Marketing Organizations Turn Social Media Communities Into Customers
Nimble, a social business and CRM platform, is now available in the Google Chrome Web Store. The solution…
Solution Spotlight April 17
Improving Campaign Effectiveness And Lead Quality: 4 Steps To Build An Offer Planning Matrix
By Caroline Bishop, VP Marketing, Web Reply For B2B marketers, the process of delivering marketing campaigns to support…
Demanding Views April 17
DemandBase Adds D-U-N-S Support To B2B Web Analytics Solution
DemandBase, a provider of on-demand B2B marketing software, today announced support for Dun & Bradstreet D-U-N-S numbers. DemandBase…
Industry News March 29
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
