Latest In: identity resolution
autonomous marketing CDP Cordial cross-channel personalization identity resolution MarTech & Integration triggered revenue Wunderkind
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…
News Brief
August 17
Adstra adtech attribution CTV Data Quality identity resolution measurement programmatic advertising
Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…
News Brief
July 21
agentic CDP AI AI agents artificial intelligence customer data platform CustomerLake data strategy Databricks identity resolution marketing operations personalization Predictive marketing
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…
News Brief
June 29
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog
June 22
Acquisition adtech AI agents clean rooms data collaboration identity resolution interoperability LiveRamp MarTech Publicis
Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities…
News Brief
June 8
agentic AI autonomous marketing Bluecore CDP customer engagement enterprise retail identity resolution Insider One personalization retail marketing
Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…
News Brief
June 4
AI AI marketing artificial intelligence B2B marketing Data Quality go to market strategy identity resolution Keith Turco Madison Logic managed services performance marketing SaaS
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature
May 18