How to Connect CTV Spend to Real B2B Business Outcomes
Key Takeaways Budget follows what’s trackable, not what’s incremental, so CTV loses dollars to more measurable channels even…
Feature September 16
Latest In: identity resolution
Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross-Channel Customer Engagement
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…
News Brief August 17
Adstra Launches ID Connection Strength
Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…
News Brief July 21
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Samba TV Launches Data Activation Platform for the Agentic Era
Key Takeaways: Project Gravity matches first-party data against Samba’s Identity Graph and pushes one deterministic identifier into 40+…
News Brief June 16
Publicis Acquires LiveRamp to Build Smarter AI Agents
Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities…
News Brief June 8
Insider One Acquires Bluecore
Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…
News Brief June 4
Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature May 18
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