The End of “More”
Earlier this summer, the moderators of a SaaS subreddit did something that should have made every B2B marketer…
Demanding Views October 7
Latest In: Madison Logic
![Q3 2026 Harris Poll Infographics Part Deux[59]](https://www.demandgenreport.com/wp-content/uploads/2026/07/Q3-2026-Harris-Poll-Infographics-Part-Deux59-e1783365506305.png)
Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today
Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as…
News Brief July 6
Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature May 18
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
A Who’s Who that Will Be at the 2026 B2BMX Marketplace
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches…
Blog February 12
Discover What’s in Store at This Year’s B2BMX Marketplace
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches…
Blog February 3
Madison Logic Survey: Detailing The Marriage of AI and Human Touch in Marketing
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and…
Feature January 22
Demand Gen Report 2025 Reflections: Madison Logic’s Keith Turco
Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets,…
Demanding Views December 22
Madison Logic Strengthens ABM Portfolio with Global Connected TV, Audio Expansion
Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…
News Brief December 9
Madison Logic Unveils New Account, Buying Group Intelligence Capabilities
Madison Logic announced the launch of ML Intent Dashboard, a single source that visualizes key intent signals for improved campaign performance.…
News Brief November 20
From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising
In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…
Demanding Views October 8
Madison Logic Expands Partnership with Adobe
Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel…
News Brief September 11
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