Latest In: marketing automation

Bronto Software email marketing platform marketing automation mergers & acquisitions NetSuite
NetSuite Completes Acquisition of Bronto Software

NetSuite Completes Acquisition of Bronto Software

NetSuite has completed its acquisition of Bronto Software, an email marketing company, for a reported $200 million. The…

Industry News June 11
Frost & Sullivan marketing automation research study
Study: Marketing Automation Revenues To Reach $14 Billion By 2020

Study: Marketing Automation Revenues To Reach $14 Billion By 2020

Marketing automation revenues are expected to reach $14 billion by 2020, according to a new study from Frost…

Industry News May 28
Appboy B2B marketing conversion tracking Mark Ghermezian marketing automation mobile apps mobile marketing path to purchase retargeting
Appboy logo

Appboy Launches Conversion Tracking Feature

Appboy, a provider of marketing automation for mobile apps, launched conversion tracking capabilities designed to enable marketers to…

Industry News December 29
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