Latest In: Content Strategy

AEO agency expansion AI capabilities Arketi Group B2B marketing agency digital marketing generative search optimization GEO Sperling

Sperling Addition Grows Arketi Group Digital, AI Capabilities

Key Takeaways Arketi Group added Massachusetts-based digital agency Sperling to its platform, deepening capabilities across website development, UX/UI,…

News Brief July 15
adtech attribution CTV incrementality measurement media mix modeling partner program Performance TV Pinterest tvScientific
tvScientific by Pinterest Launches Measurement Program

tvScientific by Pinterest Launches Measurement Program

Key Takeaways tvScientific by Pinterest launched a Certified Measurement Partner Program to give advertisers more transparent and interoperable…

News Brief July 14
AI video production b2b content content strategy long-form video on-demand content video marketing webinars Wistia
DGR Wistia’s Chris Savage on Why Long Form B2B Video Is Winning Q&A

Wistia’s Chris Savage on Why Long-Form B2B Video Is Winning: The DemandGenReport.com Q&A

Key Takeaways Long-form video is outperforming short clips for business buyers, with 30- to 60-minute videos seeing roughly…

Feature July 13
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series