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Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to…

Industry News April 1
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PathFactory Looks To Bridge Marketing & Sales Gap By Arming Teams With Content Consumption Data

PathFactory Looks To Bridge Marketing & Sales Gap By Arming Teams With Content Consumption Data

PathFactory aims to remove friction for the B2B buyer by enabling them to easily connect with the right…

Solution Spotlight April 1
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Ceros Unveils 6.0 Update With Adaptive Layout, Offline Viewer Capabilities & Getty Image Integration

Ceros Unveils 6.0 Update With Adaptive Layout, Offline Viewer Capabilities & Getty Image Integration

Ceros unveiled new enhancements to its experiential content creation platform at a recent user event in New York…

Industry News March 22
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