Latest In: Content Strategy

Dmitri Lisitski Influ2 marketing platform PBM person based marketing
Influ2 Launches Person-Based Marketing Platform

Influ2 Launches Person-Based Marketing Platform

Influ2, a person-based marketing (PBM) solution provider, has released a new platform designed to use machine learning to…

Industry News May 15
2018 conference Demand Unit Waterfall Erin Bohlin Laura Cross SiriusDecisions SiriusDecisions Summit SiriusDecisions Summit 2018 Snowflake Computing
New Approaches For Nurturing Debut At SiriusDecisions Summit; Alternative Approaches Address Changing Capabilities & Realities

New Approaches For Nurturing Debut At SiriusDecisions Summit; Alternative Approaches Address Changing Capabilities & Realities

When SiriusDecisions introduced its Demand Unit Waterfall at its 2017 Summit, the new framework generated buzz and interest…

Industry News May 11
Elle Woulfe LookBookHQ PathFactory Sirius Decisions Summit SiriusDecisions
Exclusive Q&A: PathFactory VP Discusses Rebrand From LookBookHQ, Evolution Of Content Activation

Exclusive Q&A: PathFactory VP Discusses Rebrand From LookBookHQ, Evolution Of Content Activation

At the SiriusDecisions Summit in Las Vegas this week, LookBookHQ announced that it has rebranded to PathFactory, aligning…

Industry News May 10
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