Latest In: Demand Generation

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Anteriad Reveals Availability Of B2B Marketing Data On Snowflake Marketplace

Anteriad Reveals Availability Of B2B Marketing Data On Snowflake Marketplace

Anteriad, a full-funnel marketing solutions provider, partnered with Snowflake, a data cloud company, to make its B2B data available on Snowflake…

Industry News November 3
Channel Marketing digital analytics inriver product information management SaaS
Inriver Extends Digital Shelf Analytics Capabilities With Channel Insights

Inriver Extends Digital Shelf Analytics Capabilities With Channel Insights

Inriver, a SaaS company, released inriver Channel Insights, a new digital shelf analytics (DSA) capability designed to enable all users…

Industry News October 27
demand generation marketing measurement marketing measurement & attribution revenue strategies ROI
Measuring The Wrong Things Makes Marketing The First Investment To Go

Measuring The Wrong Things Makes Marketing The First Investment To Go

Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and…

Demanding Views October 21
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