Latest In: Marketing Analytics

Anteriad attribution B2B marketing benchmark survey buying groups CFO alignment data strategies Marketing analytics measurement Revenue Marketing
Anteriad B2B Strategies Top Performers

Anteriad: B2B Strategies That Separate Top Performers from the Rest

Key Takeaways High-performing B2B marketers are separating themselves through stronger data foundations, buying group implementation, and more sophisticated…

News Brief July 8
AI in Marketing attribution B2B advertising buying groups data-driven marketing Harris Poll intent data Madison Logic marketing ROI measurement performance marketing
Q3 2026 Harris Poll Infographics Part Deux[59]

Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today

Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as…

News Brief July 6
B2B advertising buying journey demand generation Dreamdata LinkedIn Ads measurement multi-touch attribution paid media ROAS Steffan Hedebrandt
DGR Dreamdata's Steffan Hedebrandt Q&A on LinkedIn B2B Ads

Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A

Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of…

Feature July 6
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series