Latest In: Marketing Analytics

AI search attribution brand trust consumer research content strategy generative AI owned media WordPress VIP
Consumers Trust AI Search Results Less Than Medical Bills WordPress

Consumers Lack Trust in AI Search Results: WordPress

Key Takeaways WordPress’s survey found 74% of enterprise decision-makers say AI discoverability is a priority, yet only 17%…

News Brief August 18
AI search AI-mediated buying B2B AI Authority Index B2B buyers brand authority brand visibility digital marketing go to market strategy Informa TechTarget self-assessment
Informa TechTarget Launches B2B AI Authority Index

Informa TechTarget Launches B2B AI Authority Index

Key Takeaways Informa TechTarget’s B2B AI Authority Index is designed to help marketers evaluate how well their brands…

News Brief August 17
ABM account-based marketing AI Roadmap artificial intelligence B2B Strategy Benchmark Report marketing measurement Pipeline Impact
DGR ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else

ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else: The DemandGenReport.com Q&A

Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs.…

Feature August 17
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series