Meet The Team

The Demand Gen Report editorial team is dedicated to providing readers with cutting-edge content on B2B marketing trends and demand generation strategies. Along with the DGR newsletter and web site, our team members are active social media advocates and industry thought leaders, actively participating in conversations and sharing the latest news on LinkedIn and Twitter.

Connect with our team today and get in-depth insights into the latest news and best practices to help you stay in tune with today's B2B marketing trends.

Andrew Gaffney, President & Founder, Editorial Director

Story teller and publisher focused on helping brands create content that sparks conversations with their prospects.


Sal LoSauro, Publisher

"Seasoned" professional who has happily graduated from selling advertising to partnering with B2B marketers to help them achieve their marketing and lead gen goals through content marketing.


Carol Krol, Editor-in-Chief

Marketing journalist and storyteller by day, jewelry designer by night. Grammar nerd who loves to create compelling content.


Kim Zimmermann, Senior Managing Editor

Experienced business journalist and editor who is thrilled to bring her print experience to the digital world.


Brian Anderson, Associate Editor

An avid B2B journalist with a knack for all things trendy in the POS, mobile and social space.


Simone Knaap, National Account Director

Marketing and social media enthusiast who specializes in driving leads for B2B marketers through content marketing.


Mike Santos, Director of Marketing Strategy

Modern day marketer who has a love for taking old-school marketing and remixing it with new school thought.


Devin McDonnell, Interactive Marketing Campaign Manager

Passionate Marketer with a knack for finding the creative side of everything...including analytics.


Kristi Kawanna, Event Marketing Manager

Marketing strategist with a passion for executing extraordinary events. Likes: post-it notes, to-do lists, and a good cup of tea.


Krystal Vadhar, Social Media Manager

Media expert who thrives on producing and exchanging creative content on every social outlet.


Allie Agostino, Creative Director

Art enthusiast who enjoys merging the raw visual elements of fine art with crisp, clean digital design. Likes include white space, Helvetica and data visualizations.


Melanie Kinney, Digital Media Design Specialist

Grew up on a beach, moved to a city. Addictions: tea, organization and the New Jersey Devils. In love with digital design and coding. Motto: Keep learning.


Catherine Budhi, Graphic Designer

Typography fanatic who aims for clean and minimalist design. Motto: Keep it simple, make it pop, and when in doubt, choose a sans serif.


Gina Lipere, Associate Graphic Designer

Follower of the flat design movement with a journey to find the perfect color palette. Believes every design element deserves a little love, even Comic Sans.