Progressive marketers are fusing inbound marketing and content marketing efforts to compete in a noisy market. By targeting relevant, quality content strategically at ready to engage prospects, marketers are cultivating a greater role in the buying process, but doing so on the buyer's terms. According to inbound marketing vendor HubSpot, 72% of companies that blog weekly have acquired customers through their blog. Companies that are able to demonstrate value via relevant content are outpacing competitors and developing stronger, more profitable, relationships.
