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Written by DG Report
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Monday, 30 January 2012 17:24 |
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 By Kristin Hambelton, Vice President of Marketing, Neolane, Inc.
The Greek philosopher Heraclitus once said, “Nothing endures but change.” While this statement undoubtedly rang true thousands of years ago, the pace of change has accelerated so much that it carries substantially more meaning and weight today.
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Tuesday, 24 January 2012 09:36 |
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 By Tom Jacobs, Founder & President, Jacobs Agency
B2B decision-makers conduct more investigative research, and are more selective than ever before. Purchase decisions are generally reached by a committee of buyers. Buyers are interested in content relevant to the purchase decision at hand. With the influx of online resources and peer communities, now buyers can avoid contact with a company until later in the buying cycle. If, as a marketer, you’re not providing relevant information, you won’t be among the consideration set. Fortunately, there are a few key steps to get your product or service under consideration and move prospects through the buying cycle.
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Wednesday, 18 January 2012 11:50 |
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 By Mani Iyer, CEO, Kwanzoo, Inc.
In order to find smart ways to identify and nurture prospective customers who visit their web site, B2B companies have been making significant investments in marketing automation and RPM platforms such as Eloqua and Marketo.
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Tuesday, 10 January 2012 10:49 |
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 By Joe Payne, CEO, Eloqua
CRM, PPC, SEO, SaaS – the demand generation industry is an acronym-filled world. In case you missed it, the acronym receiving quite a bit of attention this past year has been RPM (Revenue Performance Management). A business category on the rise, Revenue Performance Management is a strategy for managing a company’s interactions with buyers through the entire purchase process to enable more predictable and rapid revenue growth.
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