DemandGen Report

By Lorna Heynike, SVP Marketing, Callidus Software

CRM systems rely on subjective data that’s entered by the sales team. But accurate, real-time performance data with a sales performance management (SPM) system takes the guesswork out of how employees are really performing.

By Scott Mersy, VP Marketing & Products, Genius

Inbound marketing is all the rage. Once largely the realm of BtoC, inbound has captured the imagination of BtoB marketers who fantasize that inbound will provide them with manna from heaven. And why not?

By Steven Woods, CTO, Eloqua

Managing influencers, such as analysts and the press, has long been a part of the role of marketing.