Are You Ready To Launch Your Lead Gen Team?

Published: May 15, 2012

 

Are you ready to launch your lead gen team? This infographic, originally posted to the OpenView Labs blog, highlights 6 questions that every organization should address before launching lead gen initiatives. Key considerations include: segmentation; buyer personas; leadership decisions; and manager bandwidth. Our Guide to Marketing Automation highlights the most critical aspects of marketing automation implementation.

OpenView_infographic

ADVERTISEMENT
ADVERTISEMENT
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series