Inefficient is no longer acceptable! Marketers have focused their efforts on optimize prospect and customer engagement to enhance conversions, but still fail to leverage a variety of opportunities to connect the dots of their marketing initiatives. This Adobe infographic highlights the greatest opportunities for digital marketers to realize ROI, as well as where they are spending their marketing budgets. The infographic shares tips for improving conversion, including where to place personalized content on relevant pages (hit: it’s early in the funnel!) Source: Adobe.com
