During the recent DemandCon event in San Francisco, DemandGen Report sat down with Sam Weber, CEO of Genius.com. At the time of the interview, Genius had just surpassed 1,200 companies taking advantage of its free account offer. The company announced this week that it had reached 1,500 companies using a free account, and conversions were above 6% with an average sales price near $10k annually.
Now adding more than 300 accounts per month, Weber openly discussed the company’s aggressive plans to grow to the freemium model to over 5,000 accounts by the end of the year.
Based on its current conversion rate of moving about 7% of freemium account to paid, Weber projected that the company could double its revenues based on its accelerated growth in helping small businesses step up from email systems to add tracking and nurturing functionality.