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BtoB buyer consumerization DemandGen Report Inside The Mind Of The B2B Buyer Survey

BtoB Buyers Taking ‘Consumerized’ Path To Purchase, New Study Shows

As the BtoB landscape continues to demand more buyer-centric strategies and tactics, new research shows an increased focus…

Industry News September 7
expansion Mark Donkin Sam Weber UK Expands Global Footprint With Launch Of UK Office today announced its international expansion with a new UK office. Mark Donkin will lead the office as…

Industry News August 10
Eloqua eTrigue Hubspot Manticore marketing automation marketo Pardot Performable SalesFUSION Silverpop TreeHouse Interactive

Marketing Automation Vendors Report Solid Growth Trajectory As Q2 Wraps

Recent research has pointed to growth in the marketing automation category slowing from its break-neck pace of last…

Industry News July 26
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DemandCon DemandGen Report Sam Weber
samweber_480x CEO Forecasts Freemium Model To Top 5,000 Accounts By Year’s End

During the recent DemandCon event in San Francisco, DemandGen Report sat down with Sam Weber, CEO of…

Industry News June 3 marketing automation Sam Weber Surpasses 1,000 Free Accounts; Announces 7% Conversion to Paying Customers announced that it has surpassed 1,000 free accounts since rolling out its freemium model in August 2010.…

Industry News May 4
Eloqua eTrigue Hubspot marketo Neolane Pardot SalesFUSION Silverpop

Marketing Automation Category Shows Record Growth in Q1 In Revenue & Customer Count

Marketing automation vendors across the board reported an increase in revenue, customers and year-over-year growth in Q1. Players…

Industry News April 26
Bronto BtoB Email Eloqua Email Security Measures

Recent Data Breach Heightens Focus On Email Security Measures

  The high-profile data breach Epsilon Interactive reported April 1 caused quite a stir, as the company noted…

Industry News April 13
Accel Partners Deep Fork Capital Emergence Capital expansion freemium funding Mohr Davidow Ventures Sam Weber

Genius Raises New Round Of Funding; Plans To Expand Freemium Model In SMB Space today announced that it has closed a new round of funding, led by Emergence Capital, one of…

Industry News March 16
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