Marketo recently announced that the company has surpassed the 1,000 customer mark, after adding 146 customers in the first quarter of 2011. After reaching that milestone in less than three years and serving customers across 24 countries worldwide, Marketo has now set its further international expansion. The company announced the opening of its European headquarters in Dublin, Ireland and the appointment of Fergus Gloster to Managing Director of EMEA. Gloster was previously the Senior VP of Corporate Sales and a founding director of salesforce.com’s European operations.
As managing director of EMEA, Gloster will be responsible for all revenue generation activities for the company in Europe, including sales, marketing, customer success and renewals. He will report to Paul Albright, Marketo’s Chief Revenue Officer. Gloster was one of salesforce.com’s first hires in 2000 and, over his nine-year tenure with the company, served as Senior VP of Corporate Sales in Europe. He led salesforce.com’s initial entry into the market and developed its hub-based sales, alliances and telemarketing model.
“Marketo’s vision and technology for Revenue Performance Management have clearly resonated in the European market, and we have significantly grown our presence in the region over the last several quarters,” said Paul Albright, Chief Revenue Officer at Marketo. “Fergus is the ideal leader to further accelerate our growth. He has a tremendous reputation and a proven ability to build winning teams that can take a transformative vision to market. Dublin is an ideal location for our new European base, and we look forward attracting world-class talent that will help us deliver dramatic business impact to our customers.”
“This is an ideal time to join Marketo,” said Fergus Gloster, Managing Director of Marketo EMEA. “The company is leading a new market that represents the next major breakthrough in enterprise software. As businesses look to engage with customers at the speed of the modern, social web, they are turning to Marketo to achieve explosive revenue growth. It’s exhilarating to be a part of such an accomplished and seasoned team as we take our transformative Revenue Performance Management vision and technology to the European market.”