Demandbase Adds Technology Targeting Feature

Published: February 21, 2013

Demandbase, the B2B targeting and personalization platform, launched Technology Targeting, a new feature of Demandbase Company-Targeted Advertising that enables advertisers to target and personalize display ads to business audiences based on the technologies they have deployed.

With Technology Targeting, advertisers can now specify the criteria of “technologies used” as part of their campaign targeting requirements. Marketers can target customers based on competitors’ clients, complementary solutions or other key attributes.

For example, a brand that sells technology complementary to Salesforce.com’s CRM software can now run a campaign targeting ads only to ‘Fortune 1000 companies that use Salesforce CRM.’

According to Chris Golec, Founder and CEO of Demandbase, Demandbase Company-Targeted Advertising offers marketers multiple ways to segment and target their audiences, with the precision they need to reach specific audiences and personalize the entire customer experience from start to finish.

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