Marketing analytics is a high-growth industry right now. According to the CMO Survey, the typical enterprise marketing organization expects to boost its analytics spending by 60% over the next three years – or an increase from 5.7% to 9.1% of the average marketing budget.
This week's infographic, which comes courtesy of G2M Solutions, explains how and why a marketing analytics solution is so important to a modern marketing organization. If you're looking for more information about the link between analytics and marketing ROI, this is a good place to start.
