Key Takeaways
- B2BMX is expanding its presence at Advertising Week New York 2026 with two newly added sessions focused on AI-powered win-loss analysis and better B2B briefing frameworks for modern marketing teams.
- The summit positions itself as a high-value destination for B2B marketers by combining practical session content, senior-level peer access and broader exposure to key trends shaping the industry.
With the B2BMX Summit at Advertising Week New York set for the first week of October, two sessions have been added built for CMOs who are done guessing.
In Houston, We Have a Problem, Your AI is Missing the “Why” Behind Buyer Decisions, Clozd ‘s Dani Talbot shows how AI-powered win-loss analysis surfaces the real “why” behind buyer decisions, helping marketing leaders diagnose pipeline gaps and spot hidden revenue risks before they cost you the quarter. Then The New Model for B2B Briefing unpacks research to deliver four frameworks that fix broken briefing and RFP processes with leaders from Finance of America and Havas.
B2BMX will anchor a dedicated pavilion inside AW NewYork 2026, showcasing leading B2B solution providers across demand generation, ABM, content strategy and sales enablement. Held in Midtown Manhattan, the show offers the opportunity to rub elbows with decision-makers from industries you won’t find at traditional B2B shows.
AWNewYork 2026
From October 5-8, 2026, Advertising Week New York takes over The Penn District for four high-energy days where marketing, media, technology and culture crash into each other and something better comes out the other side.
Besides B2B programming, there are four expanded focus areas keep you close to what’s next: creator influence, gaming culture, brand innovation, media transformation and audience engagement. It’s the full picture, from the boardroom to the timeline.
AI Win-Loss Analysis and B2B Briefing: Inside the First Two Added Sessions
Revenue performance often looks stable…until it isn’t. In the Houston, We Have A Problem—Your AI Is Missing The “Why” Behind Buyer Decisions session, lessons from Apollo 13 are drawn on to show how traditional revenue systems surface signals, not root causes. CMOs will learn how AI-powered feedback collection, analysis, and querying uncover the context behind buyer decisions—helping teams diagnose pipeline gaps earlier, identify hidden revenue risks, and drive smarter growth decisions.
The session will be hosted by Talbot, the head of marketing at Clozd, which helps organizations like Google, Zoom, and Cisco to consistently uncover the real reasons they win and lose business. As a career-long marketer, Talbot is passionate about driving organizational growth, fostering a customer-centric approach, creating brand differentiation, and leading high-performing teams.
B2B marketers have access to more channels, data and technology than ever—but many briefs still rely on fragmented processes and outdated assumptions. The result is a gap between what teams set out to achieve and what they can effectively evaluate. The New Model for B2B Briefing session draws on research with 426 senior marketers to reveal where current approaches fall short across planning, omnichannel execution, measurement and AI. Discover four practical frameworks to create stronger briefs, align teams, evaluate performance and make AI decisions with confidence. The session is hosted by Finance of America’s Angela Tribelli and Havas’s Michelle Nagelberg.
ABM, the Agentic Web and AI Brand Authority: Three Sessions Reshaping B2B Strategy
Inside Deloitte’s ABM: A Case Study Behind a Strategic Win, presented by Intentsify, looks at how account-based marketing has moved from niche tactic to the heart of modern B2B strategy, and this session shows how one program turned a focused pilot into a measurable revenue driver. Leading the session is Allan Kirkpatrick, National ABM Leader at Deloitte, who built Deloitte Canada’s ABM program from the ground up. Kirkpatrick shares the framework, tools and decisions behind the program, grounding every point in the real choices practitioners face.
Next, Who’s Really on Your Website? Navigating Risk and Opportunity in the Agentic Web is a conversation hosted by Edwin Choi, Global Chief Customer Officer at CHEQ, about the rapidly evolving agentic web. In this fireside chat, Choi will speak candidly about the rapidly changing landscape of the agentic web, identifying the entity and intent of who’s engaging with your website becomes a critical moment of both risk and opportunity.
AI hype is everywhere; real adoption is quieter. Authority Has a New Algorithm: How AI Is Rewriting Brand Authority explores how large language models are now the world’s most influential editors. They decide which brands get cited, recommended, and trusted by B2B buyers. Being scored is unavoidable; the real question is what that scoring methodology actually rewards. How do AI platforms decide which publishers, sites and sources count as “authoritative”? And what do brands get wrong when they chase hype instead of understanding it?. The panel brings together vantage points from agency, platform perspective, B2B publisher and client-side perspectives: Jonathan Kitchen, Managing Director at Red Kite; Chris Cannon, CEO and Founder of TechFinitive.com; Izzie Rivers, Founder and CEO of R-ai; and Sue Pulendran, Vice President, Demand Marketing, NetApp.
Why the B2BMX Summit Is Worth the Trip: Five Sessions and How to Register
Across all five sessions, the B2BMX Summit delivers what B2B marketers value most: proven strategies, credible speakers and takeaways you can apply the moment you leave the room. The Summit is built for the marketing managers, directors and CMOs shaping decisions at mid-to-large enterprises, and each session pairs concrete detail with the peer-to-peer perspective that makes attendance worth the trip.
Registration for Advertising Week New York 2026 is open now.
