Latest In: event strategy

ABM account-based marketing Advertising Week New York agentic web AI in Marketing B2B marketing B2BMX Summit demand generation event strategy revenue growth
B2BMX at AWNY

See Who Is Speaking at the B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York is expanding its programming with new sessions that…

Blog September 29
ABM Advertising Week New York AI B2B marketing b2bmx briefing demand generation event strategy marketing leadership win/loss analysis
B2BMX at AWNY

Two New Sessions Added to B2BMX Summit at Advertising Week New York

Key Takeaways B2BMX is expanding its presence at Advertising Week New York 2026 with two newly added sessions…

Blog September 14
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Uniqode Justine BaMaung Event Follow Up Is Creating Homework for Prospects

Your Event Follow-Up Is Creating Homework for Prospects. Here’s How to Fix That.

Event spending is back and growing. In 2026, 40% of organizers plan to run more live events than…

Demanding Views September 3
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B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
ABM account-based marketing Advertising Week New York agentic web AI adoption B2B marketing b2bmx demand generation event strategy marketing strategy
B2BMX at AWNY

B2BMX Summit at Advertising Week New York 2026 Announces First Three Sessions

Key Takeaways B2BMX at Advertising Week New York 2026 is opening with three practical sessions focused on ABM…

Blog August 24
B2B events CRM integration demand generation event strategy event-led growth field marketing Hubspot Marketing analytics Measurement & Attribution Revenue operations salesforce
Epoch Launches EpochX To Help Marketers Measure Event Driven Pipeline

Epoch Launches EpochX To Help Marketers Measure Event-Driven Pipeline

Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…

News Brief August 18
Apollo.io CRM data enrichment event lead capture event strategy in-person events Popl Revenue operations
Popl, Apollo.io Team Up to Power In Person Events

Popl, Apollo.io Team Up to Power In-Person Events

Key Takeaways Popl is deepening its event lead capture value by using Apollo data to enrich in-person contacts…

News Brief August 11
attribution B2B events customer engagement event measurement event strategy Marketing analytics Property Finder salesforce integration Samaaro
Samaaro Property Finder Case Study The procedure of registration at a conference or event, where participants are provided with identification and an electronic pass.

How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel

Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…

Case Studies June 18
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B2BMX Lessons Chris Rack

How to Avoid the AI Trap in Your B2B Marketing Strategy: Lessons from B2BMX 2026

The rapid integration of artificial intelligence (AI) has fundamentally shifted how organizations approach revenue generation. However, as automation…

Feature March 26
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