by James Hickey | Aug 4, 2025 | Blog
The wait is almost over! The 2025 #B2BMX Summer Camp — a week-long online experience offering marketing and sales executives seven opportunities to enjoy the art, science, sport and friendly competition of their craft. Hosted by #B2BMX and Demand Gen Report, we are...
by James Hickey | Jul 31, 2025 | News Brief
Pricefx has 125 specialized artificial intelligence (AI) Agents to enable B2B companies protect margins, recover revenue, and respond to market shifts in real time. Besides those ready-to-run being offered, companies can create agents tailored to their unique business...
by James Hickey | Jul 30, 2025 | Feature
As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has authored a modern alternative to the traditional sales funnel—built to attract today’s self-directed buyers naturally. Cole’s insights in Brand...
by James Hickey | Jul 29, 2025 | News Brief
ValueSelling Associates has launched Val, the first ValueCoach AI avatar that integrates a value-based sales methodology with personalized, real-time skills development. Representing a breakthrough in AI-powered sales coaching, Val is designed to help salespeople...
by James Hickey | Jul 29, 2025 | News Brief
Marketers are taking on more responsibilities in their roles. Interestingly, this trend is more pronounced among marketing executives and is more associated with revenue growth than with team downsizing. That is the top take away from the recently released recently...
