by James Hickey | Jan 28, 2026 | Blog
For decades, the relationship between sales and marketing has been famously fraught with tension. Sales complains that leads are weak; Marketing insists that Sales isn’t following up properly. But if you dig deeper into these arguments, you usually find a common...
by James Hickey | Jan 28, 2026 | Feature
Digital discoverability is undergoing its most significant transformation in decades, with large language models (LLMs) and artificial intelligence (AI)-driven answer engines reshape how B2B buyers find information, the traditional goal of ranking first on a search...
by James Hickey | Jan 27, 2026 | Blog
The B2B marketing landscape isn’t just shifting; it’s being entirely rewritten. Between the rapid adoption of artificial intelligence, the evolving demands of the modern buyer, and the constant pressure to prove ROI, today’s marketers face a unique...
by James Hickey | Jan 27, 2026 | News Brief
With the New England Patriots set to face off two Sundays from now against the Seattle Seahawks, marketers have one of their biggest opportunities to engage the largest U.S audiences of the year— including through channels beyond the TV. With nearly 70% of consumers...
by James Hickey | Jan 26, 2026 | News Brief
Channel99 has launched Paid Search Optimization, a new capability designed to help B2B marketers improve the financial efficiency and accountability of their paid search investments. Paid search is often the single largest line item in the B2B marketing budget...
