by James Hickey | Apr 28, 2026 | News Brief
Key takeaways: Pinterest’s high-intent audiences can now be targeted on Connected TV through tvScientific’s platform. Early testing shows a 73% increase in unique household reach and a 24% lift in new customer acquisition. tvScientific by Pinterest...
by James Hickey | Apr 28, 2026 | News Brief
Key Takeaways: StackAdapt’s MCP Server integrates campaign intelligence into AI tools, enabling real-time performance insights and optimization. The server supports conversational access to campaign data, replacing manual reporting and fragmented workflows....
by James Hickey | Apr 27, 2026 | Blog
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that can optimize your campaigns and keep you ahead in the competitive landscape. Contribute your expertise to shape the future of...
by James Hickey | Apr 27, 2026 | News Brief
Key Takeaways: Adobe introduces CX Enterprise, an AI-powered system to streamline customer lifecycle management. CX Enterprise integrates with leading AI platforms to deliver personalized, scalable customer experiences. At the Adobe Summit last week, unveiled Adobe...
by James Hickey | Apr 27, 2026 | News Brief
Explainable AI (XAI) and LLM observability are crucial for scaling GenAI deployments and ensuring trust in AI-generated outputs. Organizations must prioritize XAI tracing, multidimensional observability, and continuous evaluation to improve GenAI reliability. The...
