by James Hickey | Jan 26, 2026 | Blog
Work Faster. Think Bigger. Crush the Competition. The prompt is simple this year at B2BMX 2026: Adapt or get left behind. While the rest of the world is just talking about AI, we’re actually doing it with our first AI Hackathon. Welcome to the B2B Prompt Playoff, a...
by James Hickey | Jan 26, 2026 | News Brief
Only about one-third of consumers believe GenAI chatbots are as effective as search engines for learning new information, according to a survey by Gartner. This comes as the business and technology insights company predicts that by 2028, 60% of brands will use agentic...
by James Hickey | Jan 22, 2026 | Feature
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and brand building even as the doubling down on new technologies, such as artificial intelligence (AI). Those are the conclusion from Madison Logic experts based...
by James Hickey | Jan 22, 2026 | Case Studies
Law firms operate in a fast-paced, high-pressure environment where prospective clients expect immediate connection and reassurance. Hesitation or delayed follow-up can mean losing highly qualified leads to a competitor within minutes. Yet many firms struggled with...
by James Hickey | Jan 21, 2026 | Blog
We are kicking off the new year with our first webinar focused on B2B marketing operations: The Death of the MQL: How AI Agents are Rewriting Lead Qualification. According to Docket’s Arjun Pillai, the MQL is dead—it just doesn’t know it yet. For years, marketers have...
