by James Hickey | Apr 10, 2025 | News Brief
Many businesses, especially small and medium sized businesses (SMBs), don’t know where to start with AI. And with business moving at warp speed, teams are struggling to keep up. Marketing tactics that worked last year are now obsolete. Sales playbooks that used...
by James Hickey | Apr 9, 2025 | Feature
The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need for more strategic engagement. In “The 2025 Science of B2B BDR Benchmark: Succeeding in a Changing Landscape” report, 6sense found AI has introduced automation for tasks such...
by James Hickey | Apr 8, 2025 | News Brief
When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign Results as their top priority. In light of that, we are hosting the 2025 B2B Campaign Optimization Series, a go-to event...
by James Hickey | Apr 7, 2025 | Case Studies
Given the complex nature of customers’ businesses and needs, sales teams must serve as trusted advisors who deeply understand each customers’ strategic priorities, business needs, and how to meet them. Celonis is a leader in process mining and intelligence, helping...
by James Hickey | Apr 3, 2025 | News Brief
Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business outcomes and ROI from account-based marketing (ABM) initiatives. By combining Informa TechTarget’s account- and contact-level intent...
