by Kelly Lindenau | Jun 11, 2021 | Blog
Every year, we look forward to the Killer Content Awards because it gives us the chance to celebrate the B2B brands that are pushing the creative limits with their content marketing. But I think we can all agree after the year we had in 2020,...
by Kelly Lindenau | Jun 10, 2021 | Industry News
While the popularity of account-based marketing (ABM) is no secret — after all, we just ended an entire event dedicated to it — the best practices for this strategy are growing more nuanced by the day as vendors across the world add their own spin to it. The second...
by Kelly Lindenau | Jun 8, 2021 | Industry News
Moz, an SEO software provider, was acquired by email marketing company iContact. The combined technologies will form an SEO, email and digital marketing solutions suite for small and mid-sized businesses (SMBs). This acquisition comes at a time where massive growth is...
by Kelly Lindenau | Jun 8, 2021 | Financial News
Outreach, a sales engagement and intelligence platform, closed a $200 million funding round. New investors Premji Invest and STEADFAST Capital Ventures co-led the round with existing investors Salesforce Ventures, Sand Capital and more. Specializing in optimizing the...
by Kelly Lindenau | Jun 8, 2021 | Industry News
Bizzabo, an event platform, acquired artificial intelligence scheduling tool x.ai. Bizzabo will integrate x.ai’s meeting automation capabilities into its platform to help event participants create connections at virtual, in-person and hybrid events. This...
