by Kelly Lindenau | Mar 15, 2021 | Industry News
Folloze, a B2B personalized marketing platform, revealed season two of its Account-Based Experience (ABX) Masterclass program, which will run throughout March and April. The new season will focus on demand generation, strategic ABM, large scale events and programmatic...
by Kelly Lindenau | Mar 12, 2021 | Demanding Views
We can all agree that marketers are having a pretty tough time trying to retain customers during the pandemic. To outsiders, this can sound like a bizarre thing to claim. In 2020, the industry became one of the highest growth job categories, according to LinkedIn....
by Kelly Lindenau | Mar 12, 2021 | Industry News
True Influence, an intent-data-driven marketing technology company, announced its 2021 True Influence Summit: Accelerating Revenue Through Artificial Intelligence (AI), which will be held on April 14 from 12:00 pm to 2:30 pm ET. The Summit will address how...
by Kelly Lindenau | Mar 10, 2021 | Blog
It appears that the customer experience is becoming a two-way street. According to new research, there are increasing numbers of satisfied customers transitioning into brand advocates, influencers, collaborators and innovators. However, clients can only be tapped into...
by Kelly Lindenau | Mar 9, 2021 | Industry News
Forty-eight percent of sales professionals believe their CRM systems are unfit for purpose, as customer churn is costing mid-market companies an average of $5.5 million per year, according to a new CRM and Sales Impact Report from SugarCRM, a customer...
