by Kelly Lindenau | Mar 24, 2021 | Industry News
Freshworks, a customer engagement software company, appointed Stacey Epstein as CMO to lead its global marketing strategy and next phase of growth. Epstein brings 25 years of industry experience, including leading ServiceMax from less than $1 million in revenue...
by Kelly Lindenau | Mar 24, 2021 | Blog
Over the last year, B2B marketers have relied almost exclusively on digital signals to determine who’s visiting their websites, what the visitor’s level of interest is and their likelihood of acting. With this abundance of signals (often mixed with faulty...
by Kelly Lindenau | Mar 19, 2021 | Demanding Views
Across industries and geography, 2020 had a real, transformative impact on business and marketing. As businesses went fully digital, it became abundantly clear that marketers are the digital savvy leaders in their organizations. Marketing creates the digital front...
by Kelly Lindenau | Mar 17, 2021 | Industry News
Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts as Campaign Members. The new capabilities will enable companies to easily identify accounts with the strongest buying signals,...
by Kelly Lindenau | Mar 15, 2021 | Industry News
ON24, a digital experience platform, introduced its Virtual Conference Professional (Pro) solution to help companies scale interactive, multi-session and multi-day global events. The platform features self-service templates, tools and expert support to help...
