by Kelly Lindenau | Feb 22, 2023 | Blog
Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester’s “Buyers’ Journey Survey, 2022” found that younger demographics are challenging the traditional notions of the buyer’s journey. The survey uncovered that 64% of business...
by Kelly Lindenau | Feb 21, 2023 | Demanding Views
When deciding how to target your marketing efforts, you’ve probably made a choice between “casting a wide net” or “fishing with a spear.” Traditional B2B marketing tactics give your organization a solid foundation and, depending on where your organization is in...
by Kelly Lindenau | Feb 16, 2023 | Financial News
Demandbase, a go-to-market company, announced $175 million in financing from Vista Credit Partners to support its next wave of platform innovation. The financing comes on the heels of the several enhancements Demandbase made to its platform throughout 2022, such as:...
by Kelly Lindenau | Feb 15, 2023 | Solution Spotlight
Gradient Works was founded in 2020 with the vision of creating software to help sales teams increase attainment, with customers that include WordPress VIP, Mailgun, Omnipresent, QuotaPath and more. Gradient Works Bookbuilder is a dynamic book management software,...
by Kelly Lindenau | Feb 14, 2023 | Blog
If you can name it, there’s a Chrome extension for it. While there are many widely known shortcuts — such as Grammarly and Adblock — most practitioners are just scratching the surface of the extensions they use. With plug-ins ranging from infusing fun...
