Key Takeaways:
- Influ2 introduces contact-level orchestration, enabling personalized actions based on individual buyer signals.
- New capabilities include omni-channel orchestration and Salesforce attribution for precise buyer engagement.
Influ2 launched on May 6 a new omni-channel orchestration capability that is focused on how B2B revenue teams can activate intent throughout the buyer journey.
With these new orchestration capabilities, Influ2 enables marketing and sales teams to trigger next-best actions across ads, sales cadences, and CRM and MAP campaigns dynamically based on each individual buyer’s own interests, engagement, and stage in the sales cycle, according to company officials.
Influ2’s new contact-level GTM orchestration capabilities is addressing a foundational problem with how most orchestration works today: it relies on account-level engagement thresholds that collapse individual buyer behavior into an average.
Influ2’s Lisitski On the Importance of Relationships
Dmitri Lisitski, CEO and co-founder of Influ2, stated when orchestration is built on account averages, you lose the signal that actually matters.
“Buying isn’t done by accounts, it’s done by people…who are engaged, with what topic, and what that means for the next step,” said Dmitri Lisitski, CEO and co-founder of Influ2. “With Influ2’s contact-level orchestration capabilities, you can serve ads and send email nurtures based on the specific interests of individuals or buying groups, and stop blasting generic messages that ignore what actually resonates with your target audience.”
What are the New Orchestration Capabilities
Influ2 is a contact-level ABM platform purpose-built for mid-market and enterprise B2B revenue teams that need to reach and engage specific buyers— not just accounts. By connecting advertising, buyer intent, sales engagement, and marketing automation to named buyers, the company gives teams the context to run orchestrated, buyer-relevant journeys at scale.
With Influ2, orchestration now runs on contact-level context. The new orchestration capabilities introduced includes:
- Signal-to-topic matching: Map what each contact searches, reads, clicks, downloads, and attends to the topics they care about, then trigger the next-best action automatically.
- Cross-platform context sync: Sync relevant signals like form-fills or webinar attendance from HubSpot into Influ2 for a complete view of the buyer’s journey to ensure every high-intent moment is acted on.
- Omni-channel orchestration: Use individual buyer signals and engagement to trigger relevant ads, route follow-up in Salesloft or Outreach, and launch CRM and MAP campaigns dynamically, directly inside Influ2.
- Salesforce attribution: Automatically keep Salesforce campaign data current with the buyer journey, allowing users to measure the impact each contact-level touchpoint has on revenue.
In addition to these orchestration capabilities, Influ2 has launched a beta for website visitor identification. The new capability lets marketers see who is visiting their website and how those visitors are engaging, so marketers can identify what each person cares about and align the next step in their journey.
“This new contact-level intent signal reflects Influ2’s commitment to precision — no contact-level data is reported below 99% accuracy,” said Lisitski.
Influ2’s contact-level orchestration is available now.
