AI AI workflows campaign automation citizen developer Data Security governance marketing operations MarTech
Key takeaways B2B marketers are rapidly becoming “citizen developers,” building AI workflows that automate research, personalization and handoffs…
Feature
September 7
AI agents autonomous systems enterprise AI governance healthcare IT operational risk platform strategy production AI workflow automation workflow selection
The conversation about AI agents in the enterprise has split into two camps, and both of them are…
Demanding Views
August 13
activation interoperability AI readiness customer identity data strategy governance latency marketing operations martech architecture martech stack personalization
Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the…
Demanding Views
June 5
AI B2B marketing Convertr Data Quality Data Readiness Demand Gen Report First-party Data marketing ROI Pipeline Third-Party Data
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog
August 31