Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing: The DemandGenReport.com Q&A
Key Takeaways Most B2B organizations are not failing at AI because of tool access, but because ownership, data…
Feature September 14
Latest In: governance
BlueRock’s David Greenberg on How B2B Marketing Teams Can Build AI Workflows Without Breaking Things: The DemandGenReport.com Q&A
Key takeaways B2B marketers are rapidly becoming “citizen developers,” building AI workflows that automate research, personalization and handoffs…
Feature September 7
The Agent Debate Is Asking the Wrong Question
The conversation about AI agents in the enterprise has split into two camps, and both of them are…
Demanding Views August 13
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Risk & Compliance From The View Of A CMO
In early 2016, a new piece of legislation known as the General Data Protection Regulation (GDPR) passed in the…
Demanding Views November 2
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