Every conference attendee asks this question: What session should I go to?. To help you navigate B2BMX 2026 powered by Advertising Week, we have over 60 speakers that will be on stage in California next week.
The three day conference has seven focused tracks to ensure your team leaves with strategies to drive 2026 success. Every session is built to deliver real-world value, combining cutting-edge insights, practical strategies, and peer-driven learning.
Whether you’re leading a demand gen team, building a content engine, or redefining your go-to-market strategy, our agenda is tailored to support your growth at every level.
Meet the 2026 B2BMX Speakers
So before to give you a better idea of what sessions you want to attend, meet our speakers for the 2026 B2BMX conference
Ricky Abbott
Ricky Abbott serves as President for Transmission. With over 20 years of consulting experience with companies of all sizes and industry verticals, Ricky is an authority on B2B marketing. Whether it’s brand, demand, sales enablement, or ABM, Ricky has helped clients transform their Sales and Marketing operations through pioneering, customer-first programs designed to drive growth. He works with key stakeholders from the managerial level to CMOs and the Board to get to the heart of his clients’ ‘why’ – questioning every brief to ensure that what clients say they want is aligned with what they really need.
Session: The Modern CMO’s Playbook: Bridging the Gap between CMO and Company
Eric Agnew
Eric Agnew, Chief Revenue Officer at Ignitium: ABX Orchestration, is a Helper of Enterprise B2B Tech and SaaS companies to design, build, and scale ABX programs that drive real pipeline.
Session: 10 Things That Great ABM Programs Do
Victoria Albert
Victoria Albert serves as INFUSE’s Chief Marketing Officer (CMO), leading global marketing and go-to-market (GTM) initiatives with a focus on impact and growth. She is known for pioneering a discoverability-to-revenue discipline that connects buyer behavior, data, and execution to measurable growth. Victoria operates at the intersection of insight and action, translating research into strategy and strategy into results.
Session: AI, Trust, and Discoverability: What CMOs and GTM Teams Must Do Differently in 2026
Jen Allen-Knuth
Jen Allen-Knuth is the founder of DemandJen, where she helps Sales teams stop sounding like robots and start facilitating C-level conversations that move deals forward. After 18 years as a frontline seller at Corporate Executive Board and The Challenger Sale, Jen saw firsthand that the biggest threat to revenue wasn’t the competition – it’s buyer status quo. She went on to become the Chief Evangelist of Challenger and the Head of Community Growth for Lavender AI. Now she teaches reps how to un-stick stalled deals, create status-quo-busting outbound messages, and bring a frame breaking POV to discovery with CXOs.
Session: Marketing in the Shiny Object Era: Sharpen Our Stories to Overcome Buyer Status Quo
Celia Aniskovich
Celia Aniskovich is a New York based director and producer. Her career began in live broadcast news as an NBC Page before she transitioned into narrative and documentary filmmaking. She has directed, produced, developed and consulted on numerous US & UK projects and her films and series have been broadcast around the world. In April of 2020, How to Fix a Drug Scandal, which Celia co-produced, broke the top 5 most-watched shows on Netflix three days after it premiered. In July of 2020, Fear City: New York vs the Mafia, which Celia field produced, became the #1 most watched show on Netflix at that time 24 hours after it premiered. Celia also produced the successful, Surviving Jeffrey Epstein, for Lifetime. This year, she launched a new longform nonfiction digital magazine, Switchboard, which serves as an IP incubator for TV and Film properties.
Session: Brand Jeopardy – The Day AI Went Primetime
Terry Arnold
Terry Arnold is a demand strategy leader at DemandFactor who focuses on turning buyer behavior into practical revenue execution. He works with B2B organizations to design engagement models that align marketing and sales around how real purchase decisions unfold across multiple stakeholders. With more than two decades in revenue marketing and enablement, Terry helps teams move beyond isolated leads toward conversations grounded in role, problem, and business priority. His work centers on making engagement actionable, giving sellers context and helping marketers create momentum instead of activity.
Session: Buying Group Blind Spots, BOFU Bias, and the Dark Funnel: What Modern Pipeline Strategy Really Requires
Josh Baez
NetLine’s Josh Baez is a buyer-obsessed B2B marketing leader with over a decade of experience driving demand, pipeline, and revenue through modern, insight-led marketing. Known for his creative problem-solving and strategic mindset, Josh specializes in demand generation, ABM, and content strategy, helping brands translate audience understanding into growth that actually moves the business. At the core of his work is a simple belief: the best marketing isn’t about leads. It’s about understanding what buyers truly care about. His work has helped brands elevate positioning, strengthen customer relationships, and move beyond reporting metrics to delivering real business outcomes.
Session: Pipeline’s Getting Harder: Why Early-Stage Demand Needs a New Operating Model
Jim Bell
Jim leads global marketing efforts at LeanData. He brings more than 20 years of experience leading growth in technology companies. Prior to LeanData, Jim was CMO at Torch Leadership Labs as well as Glint, where he led marketing for over six years from its inception through the company’s acquisition by LinkedIn.
Session: The New Execution Layer of B2B: How Orchestration Changes Go to Market
Kyla Bobola
Kyla is Director of Marketing at IRIS Software in the Americas, where she leads demand generation and ABM programs focused on pipeline growth and revenue impact. She has established marketing operations from scratch, scaled teams, and drives triple-digit pipeline growth year over year. Kyla’s background spans ABM, sales enablement, customer marketing, and large-scale events, and she brings a pragmatic, operator’s perspective to modern marketing execution.
Session: The Meaningful AI Shift in Email Marketing
Kathleen Booth
Kathleen Booth is a B2B marketing executive, community builder, and writer focused on the intersection of AI, brand, and revenue growth. As VP of Marketing at Sequel.io, she leads an AI-first, brand-forward approach to building pipeline and trust in a rapidly changing GTM landscape. Kathleen writes and speaks about modern marketing leadership, ethical AI adoption, and the future of intelligent, human-centered growth.
Session: Building Community That Converts: Practical Models for Modern B2B Teams
Mark Bornstein
As VP of Marketing and Chief Evangelist for ON24, Mark is the world’s leading voice for webinar marketing & digital engagement. He brings over 20 years of experience with leading technology brands and hosts one of the longest-running webinar series, the ON24 “Marketing Best Practices Series” and presents at marketing conferences around the globe.
Session: The Multiplier Effect: 5 New Innovations to Supercharge Your Webinars
Greg Brown
Greg Brown is a seasoned marketing executive and VP of Marketing at Melissa, a leading provider of global data quality and identity verification solutions. With over 15 years of experience spanning brand strategy, product marketing, corporate communications, and demand generation, Greg is known for turning complex messaging into clear-market impact. At Melissa, he leads initiatives that merge storytelling with data accuracy, helping B2B brands strengthen customer trust, power personalization, and accelerate revenue.
Session: Buying Group Blind Spots, BOFU Bias, and the Dark Funnel: What Modern Pipeline Strategy Really Requires
Uky Chong
Uky Chong is the Founder and CEO of ToXPAND, a B2B demand generation company built on transparency and accountability. At ToXPAND, Uky is redefining pipeline growth through first-party, AI-powered demand programs that deliver measurable results without black-box tactics. Known for building high-performing teams and scalable systems, Uky leads with a simple principle: Do what’s right—always. His work focuses on helping organizations grow pipeline the right way, aligning technology, data, and people to drive sustainable, trustworthy results.
Session: How to Minimize Risk & Avoid Getting Burned by Lead Gen Vendors
Taylor Corrado
Taylor Corrado, Senior Director of Brand Marketing at Wistia, is a passionate B2B Senior Marketing Director with 15+ years experience in a variety of industries including MarTech, Nonprofit Tech, Corporate Travel, and Video, with a strong focus on SaaS. Experienced in leadership, overall marketing strategy, digital and content marketing, demand generation, and go-to-marketing alignment.
Sessions: Stop Overproducing: How to Create B2B Video That Performs Without Big Budgets
Mason Cosby
As the marketing leader for multiple boutique and bootstrapped businesses, Mason Cosby saw firsthand that shiny ABM programs packed with expensive tech tools don’t guarantee success—but a scrappy, strategic approach does. Now, as the founder of Scrappy ABM, Mason leads a team of experts who specialize in low-budget, high-impact marketing strategies. His keynotes and workshops cut through the fluff, delivering real, tactical insights that drive measurable results.
Session: Stop Scaling. Start Stacking.
Joey D’Agostino
Joey D’Agostino is Vice President at Intentsify, where he helps B2B marketers turn buyer intent and data-driven insights into measurable pipeline and revenue impact. With a focus on modern demand strategy and go-to-market alignment, Joey works closely with marketing leaders to drive smarter engagement across the buyer journey. He is passionate about helping teams move beyond signal collection to true activation—aligning data, channels, and messaging to engage buyers at the right moment and turn insight into action at scale.
Session: Scaling Account-Based Marketing for Growth: Deloitte’s Intent-Driven Approach
Nadia Davis
Nadia Davis, VP of Marketing, CaliberMind, helps companies build market-defining authority that forces competitors to react, consistently delivering lucrative new logo growth and total pipeline ownership by focusing on the fundamental truth of the data. As a senior GTM executive and marketing turnaround specialist, Nadia is known for transforming underperforming functions into high-velocity revenue engines within the enterprise MarTech and SaaS sectors.
Session: Marketing Means Business: How to Shape the Marketing Value Narrative, Win the Boardroom, Tame the Algorithm, and Own the Bottom Line
Pam Didner
Pam is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.
Sessions: Authentic Storytelling with AI: Balancing Efficiency and Creativity
Building an Actionable Marketing Plan Executives Actually Approve
Kate DiLeo
Kate DiLeo is a brand architect, #1 international bestselling author, top-ranked speaker, and the founder of The Brand Trifecta— the proven methodology that has helped thousands of organizations craft brands that bring more prospects to the table and generate more customers who buy. Kate’s approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition.
Session: How CallRail Achieved a 20% Increase in Conversions (in only 30 days!) by Refining Their Brand
Brendan Farnand
Brendan is the Co-Founder and Chief Evangelist at Knak, where he’s on a mission to revolutionize the way marketing teams create campaigns. A seasoned expert in demand generation, customer experience and all things MOps, Brendan is passionate about empowering marketers with no-code solutions that unleash creativity and speed up execution. With a keen sense of innovation, he empowers brands to develop high-impact campaigns that drive meaningful revenue – without roadblocks.
Session: The Meaningful AI Shift in Email Marketing
Hans Fischmann
Hans Fischmann is the Vice President of Product at AdRoll, where he leads strategy and development of AI-driven marketing technology for B2B and B2C marketers. With more than 25 years of experience across media, data, and technology, he is best known as the inventor of Pause Ads, which earned back-to-back Emmy Awards for transforming connected TV advertising. He has also pioneered advances in retail media, guided product teams at Apple, AT&T, and Xandr.
Session: The Future-Proof Stack: Navigating Limited Resources, Connected Systems, and AI-Powered Growth
Anthony Gil
Anthony Gil, Senior Demand Generation Manager NetApp, is a seasoned marketer and digital native with an entrepreneurial spirit and proven track record for bringing innovative technologies to market. Through a mix of demand gen campaigns, events, social, and digital marketing, I’ve successfully scaled numerous organizations in pipeline and presence in the market. My previous experiences have ranged from developing programs that support entire sales organizations, all the way up to direct initiatives with C-level executives.
Sessions: Reimagining Demand Gen Around Trust, Experts, and Curated Experiences
Brian Grady
Brady Grady, Director of Demand Generation at RethinkFirst, is a marketing executive with 15+ years of experience leading growth and demand generation for innovative SaaS and healthcare technology companies. Brian builds and scales high-performing marketing organizations that drive measurable pipeline, revenue, and brand growth. With experience spanning disruptive health tech and broader B2B SaaS, he thrives in fast-moving, growth-stage environments — especially those on a mission to transform how technology improves business and lives.
Sessions: Reimagining Content Syndication in a Modern Account-Based GTM Motion
Nancy Harhut
Nancy gets people to act. A Chief Creative Officer, her specialty is blending best-of-breed creative with behavioral science to prompt response. She and her teams at HBT Marketing work with numerous B2B clients and have won over 200 awards for digital and direct marketing effectiveness.
Sessions: Avoid the Costly Mistakes Today’s Marketers Make with B2B Messages
9 Brain Science Secrets that Drive B2B Behavior
Ty Heath
Ty Heath is Global Director, Thought Leadership GTM Strategy at LinkedIn and co-founder of The B2B Institute, LinkedIn’s think tank focused on building famous brands in B2B. She’s obsessed with connecting dots and turning insights into impact, bridging the gap between marketing science and go-to-market strategy that drives real business growth. She partners with academics and industry experts to prove what actually works in B2B marketing, then translates it into strategies teams can use.
With 20+ years of marketing experience at Google, IBM, Nestle, and her own consultancy, the two-time Olympic Trials qualifier in the 800 meters brings deep expertise in B2B marketing, content strategy, and cross-functional go-to-market execution. As a creator in the B2B marketing space, she’s developed content and strategy for brands including Adobe, Notion, and Typeform. She’s collaborated with the Ehrenberg Bass Institute, served on the Creative B2B Lions jury, and worked with organizations like ANA and IPA to advance marketing effectiveness.
Session: Solving the Buyability Problem: The Hidden Friction Inside B2B Buying
Lance Hill
HP’s Lance Hill is currently the SVP of the Brand, Insights, Measurement, and Sponsorships organization. Lance has diverse experience, including serving as the Head of Marketing for Northwest Europe at HP, where he led marketing efforts for the UK, Nordics, and Benelux clusters over the past year. Prior to this role, he led global commercial marketing for HP’s personal systems business which includes PCs, software, and services for three years. Lance began his HP career leading the insights function for six years.
Session: The Modern CMO’s Playbook: Bridging the Gap between CMO and Company
Gillian Hinkle
Gillian Hinkle, Senior Director Growth & Digital Marketing, Salesforce, is a leader with a proven track record of driving business success through innovative, data-informed marketing initiatives. Hinkle specialize in creating robust strategies that generate brand growth and maximize profitability. With expertise in go-to-market planning and digital advertising, she skilled at analyzing first-party and third-party data to deliver revenue success. Hinkle has a passion for a results-driven approach and compassionate leadership allows me to garner trust and influence throughout the organization.
Session: Marketing Fundamentals Under Pressure: Turning Content Into Pipeline in the Age of AI
Hailey Ho
Hailey Ho is a marketing leader with 12+ years of experience leading content teams. Her career spans growth-stage SaaS brands to Shopify. She’s led integrated campaigns with $1M+ budgets, grown pipeline by nine figures, and built best-in-class content marketing pipeline flywheels. Her work has consistently unlocked higher funnel velocity while elevating brand perception and team capability.
Session: Marketing Fundamentals Under Pressure: Turning Content Into Pipeline in the Age of AI
Matt Hummel
Matt Hummel serves as the Chief Marketing Officer at Pipeline360, where he leads the development and execution of strategic marketing initiatives to enhance the customer experience, accelerate growth, foster cultural evolution, and deliver on the company vision. Drawing from his extensive experience as a multi-time customer of Pipeline360, Matt brings a unique perspective and a deep passion for delivering exceptional business and customer value.
After starting his career in advertising and public relations, Matt found his passion for B2B marketing, spending more than a decade at leading global financial services organizations including Deloitte. Most recently, Matt led Digital Marketing at Demandbase.
Session: Stop Planning Plays. Start Reading the Field: A New Model for ABM Success
Sarah Icely Hill
Sarah Icely Hill, SVP, Growth at BrandActive, didn’t come up through a traditional growth path and that’s part of what makes my approach different. Hill is not afraid to try something new, question the default, or build the thing we wish we had. I care about what works, what matters, and how we get there together. Hill has helped shape how we think about growth at BrandActive, not just in terms of marketing and business development, but in how we connect across functions, scale what works, and build trust at every touchpoint.
Session: From Cringe to Credibility: How We Built a Social Selling Program That Actually Drives Revenue
Kris Jenkins
Kris Jenkins is co-founder of Mobly and an advocate for in-person GTM as the next frontier of B2B growth. He works with marketing and sales leaders to operationalize buyer intent from events and turn human connection into scalable revenue.
Session: The In-Person GTM Maturity Model
John Johansen
John Johansen is currently the Senior Director of Demand Generation at Delinea. With 15+ years of experience across multiple areas of marketing, he has developed a passion for demand generation and marketing campaigns. His role is to make the marketing plan real, taking the messaging and creative outside the walls of a company to see how it performs in the market. Once programs are in market, he focuses on how to make them scale.
Session: Winning Strategic Accounts Through Optimized Pipeline Conversion
Bryan Jones
Bryan E. Jones, Senior Vice President of Global Revenue, Field & Partner Marketing at Cisco, where he has created a vision and strategy centered around how to resonate with key stakeholders throughout their customer journey. Jones is a results-oriented marketing leader with a passion for putting people first. Digital activation to experimental marketing activities and executive programs, Bryan is a leader and trailblazer in the B2B marketing world. With a knack for negotiations and management, Bryan has orchestrated impactful global sponsorships and activations across diverse domains including PGA and WGA golf, Formula 1, America’s Cup racing, Sundance Film Festival and Austin city limits music television.
Session: From Pit Lane to Pipeline: Accelerating Business Growth with Cisco’s Game-Changing Sponsorship Strategy
Katrina Kilgas
Katrina Kilgas is a trailblazing B2B marketing leader with over 20 years of mar-tech experience redefining how brands engage, innovate, and grow. Known for challenging the status quo, she brings a bold, future‑focused approach to digital transformation and customer‑centric strategy, including 11 years with Shell Lubricant Solutions. Katrina blends data, creativity, and conviction to turn complex challenges into breakthrough opportunities.
Session: When Traditional B2B Breaks: How GitLab, Shell, and Palo Alto Networks Are Reinventing ABM
Allan Kirkpatrick
Allan is the national leader of Deloitte Canada’s Account-Based Marketing (ABM) program, leading a team that delivers targeted, insight-driven campaigns designed to deepen executive relationships and drive measurable account-level growth. His work focuses on anticipating client needs, curating relevant experiences, and strengthening engagement with senior decision-makers. Through disciplined go-to-market strategy and storytelling, he helps translate complex capabilities into market-relevant narratives that improve ROI, pipeline quality, and long-term client relationships.
Session: Scaling Account-Based Marketing for Growth: Deloitte’s Intent-Driven Approach
Chip Klang
Chip Klang is the Co-Founder and CEO of Lead2Pipeline, which helps the world’s most innovative B2B technology companies accelerate pipeline growth by connecting them with verified, in-market buyers—at scale and with full compliance. With more than 20 years in B2B demand generation, he’s built and led revenue-driving programs across the industry, including senior roles at QuinStreet, NetLine, and TechTarget. As CEO, Chip remains deeply involved in strategy, client success, and product evolution, ensuring customers consistently see measurable pipeline impact—not just leads.
Session: Winning Strategic Accounts Through Optimized Pipeline Conversion
Tom Koletas
Tom Koletas is the Chief Revenue Officer at Digitalzone, where he leads global revenue strategy and drives expansion across new products, regions, and verticals. With decades of experience in the B2B demand generation industry, he brings deep expertise in building high-performing revenue organizations and scaling sustainable growth. Tom is focused on aligning go-to-market teams, strengthening customer partnerships, and unlocking new opportunities that accelerate business performance and long-term value.
Session: The 2026 State of B2B Buying
Suzy Krohn
Suzy Krohn is a Performance and Growth Marketing professional with over a decade of experience in customer acquisition and customer relationship management across multiple channels (e-mail, paid, programmatic, social, mobile, etc.). She’s planned and executed complex multimillion-dollar marketing campaigns on budget, delivering campaign targets and positive ROI. Her whole career, she’s worked cross-functionally, and she’s also held different roles across the marketing organization. Suzy enjoys setting up testing strategies to ensure business objectives are accomplished and then exceeded. She’s developed several A/B testing and benchmark frameworks that were implemented by cross-functional teams to drive efficiencies and improve reporting.
Session: Winning Strategic Accounts Through Optimized Pipeline Conversion
Andrew Kuhl
Andrew Kuhl is the Associate Director of Client Experience at Digitalzone, where he leads efforts to ensure exceptional service and long-term success for enterprise clients. With a strong background in customer success and a passion for building meaningful relationships, Andrew works cross-functionally to help organizations realize value from their demand generation initiatives. He is committed to creating seamless client journeys and driving strategic outcomes that support growth and retention.
Session: From Engagement to Revenue: Solutioning the Marketing-Sales Disconnect
Kaushik Kumar
Kaushik Kumar is a demand generation leader and marketer who helps B2B companies turn paid advertising and SEO into real pipeline and revenue. He has 10+ years of experience scaling growth for companies like Uber, MasterClass, Bench Accounting, ShareGate, Future Super, and Mountain Equipment Company. His experience spans SaaS, fintech, high-tech, retail, and hospitality, giving him a strong perspective on what actually scales across different markets.
Session: The 2026 B2B Lead Gen Playbook: Scaling Paid Media in the Age of AI, Privacy, and Rising Costs
Meilynda Le
Meilynda Le is a Staff Marketing Campaigns Manager at GitLab, where she oversees the company’s global content syndication program. Embracing GitLab’s values of iteration and transparency, she takes an open, test-and-learn approach — sharing what works and what doesn’t along the way. Over the past decade in B2B enterprise SaaS, she’s built programs across global campaigns, field marketing, and product-led growth trial acquisition, giving her a full-funnel view of engaging decision-makers across complex enterprise deals.
Session: When Traditional B2B Breaks: How GitLab, Shell, and Palo Alto Networks Are Reinventing ABM
Tyler Lessard
Tyler is an award-winning B2B marketing leader who thrives on blending art, science, and a dash of marketing magic. As CMO at TechnologyAdvice, he partners with B2B marketing teams to help them reach new audiences, build brand authority, and capture demand from in-market tech buyers.
Session: Reimagining Demand Gen Around Trust, Experts, and Curated Experiences
Brian Lubocki
Panel Moderator Brian Lubocki brings a distinctive, narrative-driven perspective to modern marketing, shaped by an early career in screenwriting, including projects connected to Will Smith, Martin Scorsese, and production work supporting Frasier. He later transitioned into SaaS and service-based solutions for digital marketing and PR/communications, where he has spent more than a decade driving measurable revenue impact. Currently representing Madison Logic, Brian advocates for a data-first, full-funnel approach that integrates systems, streamlines workflows, and modernizes legacy marketing stacks. His work enables marketers to more effectively measure business outcomes across ABM content syndication, display, CTV, and integrated platform strategies.
Session: When Traditional B2B Breaks: How GitLab, Shell, and Palo Alto Networks Are Reinventing ABM
Doug Madey
Doug Madey is the Director of Communications at Influ2. Doug has more than 15 years of communications and marketing experience working with established global brands, early-stage startups, and agencies. He is a people leader focused on long-term value and goals, with a proven record for connecting audiences with influential messages through traditional and digital communications programs.
Session: Orchestrate Your ABM Around the Main Characters – Not the Extras
Darren McKee
Darren McKee has written on LinkedIn for over 1,700 consectutive day(and counting). That consistency transformed his LinkedIn journey, helping grow from those early days to over 120K followers and more than 65 million people engaging with my content.
When asked “Why do you care so much about LinkedIn?” McKee responds that writing on LinkedIn has opened doors he never thought possible. In just three years, it helped McKee 6x his annual income, introduced him to new friends, gave him a creative outlet, and positively impacted his mental health. It also deepened his understanding of global cultures, sparked the launch of a few businesses, and led him to a career he is truly passionate about.
Session: From Cringe to Credibility: How We Built a Social Selling Program That Actually Drives Revenue
Nikki Molina
Nikki Molina is the Director of Demand Generation, Americas at Pax8, where she leads integrated growth strategy across paid media, ABM, and full‑funnel demand programs. With 20 years of experience guiding B2B marketing strategy for global brands, agencies, and high‑growth SaaS organizations, she specializes in building connected marketing ecosystems that accelerate partner acquisition and revenue impact. Nikki is known for her data‑driven approach, cross‑functional leadership, and her ability to architect scalable demand engines that align marketing to business outcomes.
Session: The Future-Proof Stack: Navigating Limited Resources, Connected Systems, and AI-Powered Growth
Laura Nespoli
Laura has built her career on helping leaders tell brand, product and go-to-market stories for global Fortune 500s like Google, J.P. Morgan, and Korn Ferry, and for non-profits from local to global in scale. As Executive Strategy Director at Article Group, a strategic advisory and creative studio, she oversees strategic storytelling for the firm’s clients while also contributing to the growth of the business. Laura is also the founder of storytelling consultancy Meshin Movement, helping people and brands connect with their stories for business and personal growth.
Session: The Innovation Multiplier: 5 Lessons Every B2B Marketer Should Learn from the World’s Fastest-Growing Tech Giants
May Petry
May Petry is the Chief Marketing Officer at MongoDB, leading global marketing to drive revenue, expand market leadership, and position MongoDB as a leading unified database platform built to power the next generation of applications. Since joining in 2022, she’s significantly influenced customer engagement by scaling its self-serve business, establishing global revenue marketing, and strengthening execution across digital, product-led, and enterprise sales motions. May is a Senior Fellow of the American Leadership Forum – Silicon Valley and holds a B.A. in English from Loyola University Chicago
Session: The Modern CMO’s Playbook: Bridging the Gap between CMO and Company
Arjun Pillai
Arjun Pillai is a three-time founder and operator at the intersection of data, sales, and go-to-market strategy. With two successful exits—including Insent.ai’s acquisition by ZoomInfo—he now leads Docket AI, an AI company backed by a $25M. Formerly ZoomInfo’s Chief Data Officer and EVP of Product, Arjun brings a builder’s perspective shaped by early failures, large-scale data systems, and category creation. He actively mentors founders, invests in startups, and contributes to the broader tech ecosystem as a speaker and advisor.
Session: The Death of the MQL: How AI Agents are Rewriting Lead Qualification
Jane Qin Medeiros
Jane Qin Medeiros is General Manager of the Brand & Content business unit within Informa TechTarget. With a media portfolio of 221 publications serving an audience of over 50 million across multiple technology and industry markets, the Brand & Content solutions unit serves audiences with the knowledge they need to drive business growth. Jane’s a commercial leader and content marketing specialist, spending over a decade building studioID, Industry Dive’s global content marketing group, from the ground up.
Session: The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise
Ruben Quinones
Ruben Quinones is SVP of Client Strategy at Amsive, where he advises enterprise B2B brands on navigating modern buyer behavior, AI-driven discovery, and full-funnel growth strategy. With over a decade of experience in digital marketing and GTM alignment, he focuses on helping organizations connect audience intelligence, search visibility, and measurement frameworks to real revenue impact. Ruben brings a strategic, cross-functional perspective shaped by working alongside marketing and revenue leaders across industries.
Session: Seven Pipeline Killers Facing B2B SaaS in 2026: The Most Common Media Mistakes Stalling Account Progression and Deal Velocity
Chris Rack
Chris Rack, CEO and Co-Founder of DemandView, is a strategic GTM executive and 20-year veteran in the demand gen space. Rack has participated directly in the 10x+ growth of four different early stage businesses as an individual contributor, middle manager and executive leader (the largest being $6m to $140m) Rack’s selling and leadership methodologies are built on a strong foundation of process building, execution, and building and nourishing winning cultures footed in accountability – while still remembering to #behuman.
Session: How To NOT Use AI in Your 2026 B2B Marketing Plans
Devin Reed
Devin is the former Head of Content at Gong and Clari, scaling Gong’s brand from $20M to $200M ARR. Today he runs The Reeder where he helps helps SaaS marketers grow audience, brand, and pipeline with memorable content. Devin advises fast-growing startups like Notion, Wiz, and Crescendo.ai to fuel growth, turns readers into raving fans, and builds trusted brands. He also writes a weekly newsletter and podcast “Reed Between the Lines.”
Session: How One CEO Generated 10,000,000 Organic LinkedIn Impressions in 12 Months — And the System Behind It
David Reid
David Reid is a seasoned global client marketing and entrepreneurial leader, providing executive counsel to leading B2B brands. With extensive experience across all marketing domains, David has crafted award-winning programs for major brands. As the agency growth leader at Transmission, he leverages his broad marketing expertise, innovation, and senior relationship management to propel the agency into new and exciting territories, inspiring both clients and the team to elevate B2B marketing.
Session: Brand Jeopardy – The Day AI Went Primetime
Rick Robinson
Rick Robinson is a senior leader and SVP at DemandFactor, where he helps B2B brands simplify complexity, engage modern buying groups, and turn demand into measurable revenue.
With a deep background in go-to-market leadership, Rick is known for connecting strategy with execution and challenging status quo thinking. At DemandFactor, he partners with both in-house teams, brand-side marketeres and agencies to drive growth through first-party data, buying group activation, and funnel-stage precision.
Session: Buying Group Blind Spots, BOFU Bias, and the Dark Funnel: What Modern Pipeline Strategy Really Requires
Chris Rooke
Activate CEO Chris Rooke is a pioneering executive who has consistently broken down barriers, gained organizational and industry buy-in and driven businesses forward through combination of drive, tenacity and creativity. Rooke is Passionate about digital media, ad tech, general innovation and disruption with extensive knowledge of existing and emerging technologies and trends. A strong leader and player coach, he has led and managed direct, matrixed and dotted line teams across all business growth stages from seed to scale.
Session: How Dell Broke into New Markets Using SRL to Order, 58%
Eboni Ryan
Eboni Ryan is the SVP of Marketing at Digitalzone, where she leads growth strategy and builds high-performing teams that turn ambitious goals into measurable results. With experience spanning startups to Fortune 500 organizations, she has guided marketing organizations through rapid change, evolving market demands, and resource constraints—consistently delivering impact.
Session: The 2026 State of B2B Buying
From Engagement to Revenue: Solutioning the Marketing-Sales Disconnect
Elena Salazar
Elena Salazar orchestrates digital marketing campaigns across the customer journey, aligning content, channels, and audiences with how prospects move from awareness to decision. She is currently a Senior Omni-channel Marketing and Innovation Manager at Palo Alto Networks, where she drives strategic, integrated campaigns globally.
Session: When Traditional B2B Breaks: How GitLab, Shell, and Palo Alto Networks Are Reinventing ABM
Rich Stone
Rich Stone is a Revenue Leader with 18 years of experience across solutions spanning from digital multi-channel demand generation to SaaS, custom research, and content creation. Rich joined ProspectBase in May 2025 and is leading the Revenue Organization in North America across Sales, Business Development, CX, and Enablement. Prior to ProspectBase he was instrumental in TechTarget’s revenue growth during his 17-year tenure as an award-winning Salesperson and Leader.
Session: Reimagining Content Syndication in a Modern Account-Based GTM Motion
Dani Talbot
Dani Talbot is the head of marketing at Clozd, the leading provider of win-loss analysis, which helps organizations like Google, Zoom, and Cisco to consistently uncover the real reasons they win and lose business. Prior to Clozd, Dani led enterprise marketing teams at Qualtrics and Concur. As a career-long marketer, Dani is passionate about driving organizational growth, fostering a customer-centric approach, creating brand differentiation, and leading high-performing teams.
Session: Turning Rich Customer Feedback into Revenue
Ed VanderBush
Ed VanderBush is the Senior Manager of Account Based Marketing at LiveRamp. Over the past decade, VanderBush has built and scaled integrated B2B marketing programs for enterprise SaaS organizations, helping global teams connect strategy to measurable growth.At LiveRamp, VanderBush built the company’s ABM foundation from the ground up, and today plays a key role in extending account-based strategy across our broader marketing motion. He partners closely with Sales, Strategy, and Revenue Operations to ensure our programs are tightly aligned to business priorities and deliver measurable impact.
Session: Orchestrate Your ABM Around the Main Characters – Not the Extras
Sumner Vanderhoof
Sumner Vanderhoof is the CEO and Co-Founder of Propensity, the only marketing platform that delivers true contact-level attribution. With over 15 years of experience leading growth across Fortune 500 companies and startups, Sumner brings deep expertise in technology and Rev Ops. His strategic leadership has been instrumental to Propensity’s momentum and success, driving innovation, customer adoption, and measurable results in a competitive ABM landscape.
Session: Accelerate Complex Deals with Contact-Level Marketing
Leslie Venetz
Leslie Venetz is a top 1% B2B sales expert, sought-after speaker, and Founder of The Sales-Led GTM Agency. Recognized globally as a LinkedIn Editorial Top Voice, 5x Top 50 Sales Thought Leader, and 2024 Sales Innovator of the Year, Leslie is one of the most influential voices in modern sales. Leslie helps outbound B2B sales organizations create profitable sales strategies.
Session: No More Maybes: Stop Losing Deals to No Decision
Aaron Welker
Aaron Welker leads the demand generation supplier relationships at Dell Technologies that drive the majority of the company’s inbound B2B leads. With a proven track record in leading global marketing for Dell’s small and medium business strategic programs, Aaron combines analytical expertise with strategic vision; his diverse professional background includes service as a U.S. Marine Corps infantry officer Captain and commercial construction project management. A recipient of the Kelley Leadership Award and former Fellow at the Johnson Center for Entrepreneurship and Innovation, Aaron brings a unique perspective shaped by military leadership, analytical rigor, and hands-on operational experience.
Session: How Dell Broke into New Markets Using SRL to Order, 58%
