Latest In: account-based marketing

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Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase

Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase

Key takeaways  Joint customers will be able to access Informa TechTarget’s person-level Buyer Intelligence natively in Demandbase One…

News Brief October 27
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B2BMX Insights Patrick Shea AdDaptive Q&A

AdDaptive’s Patrick Shea on Why Data Foundations Matter More Than Ever: The B2BMX Insights Q&A

Key Takeaways AI doesn’t reduce the need for clean data, because even the most powerful system can’t create…

Feature October 26
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B2BMX Insights Benchmark Survey 2026

Just Released: The 2026 B2BMX Insights Benchmark Survey Results

Your next plan is due soon. Before you lock it in, see what your peers already changed. The…

Blog October 14
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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B2BMX at AWNY

B2BMX Summit at Advertising Week New York Is Three Days Away: Here’s What’s on the Agenda

Key Takeaways The B2BMX Summit at Advertising Week New York expands its programming with new sessions that give…

Blog October 5
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B2BMX at AWNY

See Who Is Speaking at the B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York is expanding its programming with new sessions that…

Blog September 29
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The Data Quality Strategies That Separate ROI From Excuses

The Data Quality Strategies That Separate ROI From Excuses

Key Takeaways Sequence your investments the right way, data integrity first, then workflows, measurement and AI, because building…

Blog September 22
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Intentsify Partners with Clay on Intent Data

Intentsify Partners with Clay on Intent Data

Key Takeaways Intentsify’s buyer intelligence, drawn from 1.1 trillion monthly intent signals across 4.2 million in-market accounts, now…

News Brief September 21
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Influ2 Launches MCP for Contact Level ABM

Influ2 Launches MCP for Contact-Level ABM

Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and…

News Brief August 27
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B2BMX at AWNY

B2BMX Summit at Advertising Week New York 2026 Announces First Three Sessions

Key Takeaways B2BMX at Advertising Week New York 2026 is opening with three practical sessions focused on ABM…

Blog August 24
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DGR ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else

ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else: The DemandGenReport.com Q&A

Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs.…

Feature August 17
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B2BMX Summer Camp 2026 Week 2: NetLine’s Josh Baez on Winning Buyers Early

Key Takeaways The focus for the second week of B2BMX Summer Camp is on B2B buyers who lock…

Blog July 22
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