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Financial News

This section will highlight the latest financial announcements from all of the prominent marketing automation, CRM and other solution vendors in the industry.

Marketo Announces 56% Year-Over-Year Revenue Growth For 2014

Marketo announced its fourth quarter and full year 2014 financial results, highlighting 50% growth in revenue Q4 2014 and an annual revenue increase of 56% year-over-year — bringing the overall total to $150 million. The announcement comes after a busy year for the company, where it saw the LaunchPoint ecosystem…

Swrve Reports 250% Annual Revenue Increase

Swrve, a mobile marketing automation provider, reported a 250% increase in revenue 250% over the first half of last year. The company also announced that it has over 750 million unique users. The company states that more than three billion transactions take place every day through the Swrve platform, a…

HubSpot Reports 51% Revenue Increase In First Quarter As Public Company

HubSpot announced a 51% increase in revenue as the company released its Q3 financial results, its first as a public company. Total Q4 revenue is projected to be $31.0 million to $32.0 million, and total revenue for the year is expected to be $112.7 million to $113.7 million. The vendor…

Marketo Posts 54% Revenue Increase in Q3

Marketo announced its third quarter results, highlighting revenue of $39.3 million, a 54% over the previous year. The vendor also noted that its customer count increased to 3,499 and subscription dollar retention rate rose to an average of 108% The company is projecting Q4 revenue of $40.3 to $40.8 million…

BrightFunnel Raises $2.5 Million For Predictive Analytics Cloud

BrightFunnel, a marketing attribution platform provider, announced that it raised $2.5 million in funding, which is intended to enhance marketing and sales initiatives while boosting growth in the company’s marketing analytics cloud application. The funds also are positioned to help strengthen integrations with Salesforce and Oracle Eloqua marketing clouds —…

HubSpot Prices IPO At $25 Per Share

HubSpot announced the pricing of its IPO, offering five million common shares at $25 per share. The price is on target with company estimates in its IPO filing shared in August, and can raise as high as $125 million. Trading on the New York Stock Exchange under the ticker symbol…

Salesforce Reports 38% Year-Over-Year Revenue Increase For Q2

Salesforce announced the results of its fiscal second quarter, highlighting $1.32 billion in revenue representing year-over-year growth of 38%. The cloud software provider also announced that subscription and support revenues were at $1.23 billion, an increase of 37% year-over-year,while professional services and other revenues were $86 million, an increase of…
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