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Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

ABM Teams Taking Deeper, Data-Driven Approach To Account Targeting, Departmental Alignment

An effective account-based marketing strategy requires targeting and engaging the right accounts. However, identifying these accounts has been a challenge for many organizations. Demand Gen Report’s 2018 Account-Based Marketing Benchmark Survey revealed that 28% of practitioners struggle with identifying/predicting accounts that are in market and ready to purchase, while 31%…
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