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G2 Crowd Raises $55M In Series C Funding Round To Fuel ‘Amazon For Businesses’

From left to right: Godard Abel, CEO, and Tim Handorf, President of G2 Crowd (Source: G2 Crowd) From left to right: Godard Abel, CEO, and Tim Handorf, President of G2 Crowd (Source: G2 Crowd)

G2 Crowd, a B2B software and services review platform, has raised $55 million in a Series C funding round led by IVP. Emergence Capital, Accel and Pritzker Group Venture Capital also participated in the round, which brings the company’s total funds to $100 million.

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The investment will be used to fuel widespread growth, including increasing headcount by 500% across G2 Crowd’s national and international offices, according to the company.

“For businesses to reach their full potential, they need information they can trust,” said Godard Abel, CEO and Co-Founder, in a statement. “That’s why G2 Crowd is quickly becoming the first step on every company’s digital transformation journey. We’re bringing authenticity and transparency to the business marketplace.”

The funding news comes just a few months after G2 Crowd announced that three of its co-founders, including Abel, would be taking on new leadership roles at the company. In addition, Jules Maltz, General Partner of IVP, will join G2 Crowd’s Board of Directors as part of the agreement.

“G2 Crowd is disrupting the $3.7 trillion enterprise technology market for buying and selling business solutions,” said Maltz in a statement. “What Amazon is for consumers, G2 Crowd is becoming for businesses: the place to discover and buy the best business solutions.”