Now supported by a company with a wider partner ecosystem, the acquisition enables Idio to enhance their resourced teams and product roadmap. The combined company intends to grow Idio’s deployment and success teams and accelerate product innovation to help marketers achieve greater value from customer-centric marketing.
Edward Barrow and Andrew Davies, Idio’s co-founders, are committed to help lead the combined organization and will become shareholders in Episerver.
Through real-time predictive analytics, Idio predicts the interests of each buyer and delivers hyper-relevant content to engage each buyer for improved business results. Idio automatically analyzes and categorizes unstructured content data into a structured content hub to deliver relevant 1:1 buyer experiences across digital channels.
"Idio powers 1:1 digital experiences at global scale," said Edward Barrow, CEO of Idio in a statement. "This acquisition is the next part of our mission to help our enterprise clients serve their end customers with timely, relevant and cross-channel experiences. The combined organization, with Episerver's deep content and commerce expertise and Idio's predictive and analytical capabilities, make for an exciting future for customer-centric marketers."