Marketo Unveils New AI-Powered Personalization And Account-Based Insights

  • Written by Stephen Betz, Contributing Writer
  • Published in News Briefs

0MarketoMarketo launched a suite of new solutions that aim to give marketing and sales teams cross-channel personalization capabilities, enhanced email analytics and account-based insights to engage more effectively with their customers.

The new solutions include Content A.I, a program that is designed to help users personalize websites, mobile experiences and email through drag-and-drop content placement — while maintaining control over what is delivered through each channel. The new solutions also consist of Account and Email Insight, a solution designed to strengthen ABM strategies through data. The solution positions sellers to focus on the best accounts and offer marketers real-time insights into how and when a prospect engages with their brand.

Additional features of the new release include:

  • Integration with Facebook Offline Conversions, which is designed to help marketers map additional Marketo customer journey stages to Facebook offline conversion stages. This enables users to further optimize ad spending on more meaningful actions and insights into the customer journey.
  • Web Personalization Enhancements that are designed to give marketers new ways to create experiences based on visitor behaviors.
  • ToutApp Templates, which are programmed to enable marketers to categorize and share marketing-generated content with their sales colleagues to ensure consistent messaging and tailored engagement throughout the customer journey.
  • Sales Insight Enhancements that include locked templates designed for marketing and sales teams to standardize customer communications and companies in regulated industries have greater control of messaging through approved marketing-prepared templates.

"Marketers are inundated with disparate solutions that claim to be cure-alls for delivering a seamless customer experience,” said Manoj Goyal, CPO of Marketo, in a statement. “Our latest release addresses this need by providing marketers with a wide range of enhanced analytics and personalization solutions to help them engage with their customers across all touchpoints and at every step of their journey."