Aberdeen Group Analytics content marketing data-driven marketing content marketing analytics Aberdeen Group research datadriven marketing research
Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. This is…
Industry News
October 16
B2B marketing agency Yesler has acquired Lead Lizard, a consultancy specializing in marketing automation and sales enablement. The…
Industry News
October 15
attribution models B2B Fusion Group Bizible first touch Full Circle Insights Heinz Marketing Jon Russo last touch Lattice Engines Marketing and Sales marketing attribution marketing attribution attribution models marketing and sales first touch last touch multi-touch Bizible Lattice Engines Heinz Marketing Jon Russo B2B Fusion Group Full Circle Insights multitouch
Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns…
Industry News
October 14
