Demand Gen Report

Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its value is widely accepted, a recent Forrester report commissioned by Influ2, reveals...

crowded restaurant with people dining and waiters, bartender and chefs working, blurred motion, generative AI

PolyAI’s Agent Delivers Results for The Melting Pot

Case Studies

Flat Vector Conceptual Illustration of Remote Work

Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Blog

AEO Hologram with Rocket and AI Brain — Generative Optimization

G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies

News Brief

The person participating in a virtual meeting while taking notes.

SPS25 Day 2: Fix Disconnected Data, Align B2B Teams, Activate Intelligence

Blog

Latest Posts

AgencyAnalytics Unveils ‘Labs’ Functionality

AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new tools to customers.

Industry News December 13

New Salesforce Research: 51% Of Marketers Leverage Gen AI, But Majority Are Still In The Experimentation Phase

ChatGPT celebrated its first birthday on Nov. 30 and, after a meteoric launch, B2B marketers are experimenting with and implementing the technology to automate the more mundane aspects of their…

Industry News December 12

Mine Secures $30M In Series B Funding

Mine, an AI-powered data privacy company, raised $30 million in Series B funding in a round co-led by Battery Ventures and PayPal Ventures, with participation from new and existing investors.

Financial News December 6