Demand Gen Report

Demand Gen Report 2025 Reflections: Branch’s Adam Landis

Marketers Were Blind to AI in 2025. In 2026, It’s Back to Basics Marketing operates a predictable loop: measure performance, optimize based on data, repeat. But in 2025, we’ve watched...

Demand Gen Report 2025 Reflections: Mediafly’s Bill Walsh

Demanding Views

User give rating to service experience on online application, Customer review satisfaction feedback survey concept, Customer can evaluate quality of service leading to reputation ranking of business.

Two Days Left to Take the 2026 Database Strategies & Contact Acquisition Benchmark Survey

Blog

ROI Return On Investment boost concept with person choosing to increase financial asset portfolio performance and improve profitability. Enhance capital efficiency.

Marketing Attribution, Gurobi’s Partnership Boosts ROI by 13%

Case Studies

Demand Gen Report 2026 Reflections: AdDaptive’s Patrick Shea

Demanding Views

Latest Posts

AgencyAnalytics Unveils ‘Labs’ Functionality

AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new tools to customers.

Industry News December 13

New Salesforce Research: 51% Of Marketers Leverage Gen AI, But Majority Are Still In The Experimentation Phase

ChatGPT celebrated its first birthday on Nov. 30 and, after a meteoric launch, B2B marketers are experimenting with and implementing the technology to automate the more mundane aspects of their…

Industry News December 12

Mine Secures $30M In Series B Funding

Mine, an AI-powered data privacy company, raised $30 million in Series B funding in a round co-led by Battery Ventures and PayPal Ventures, with participation from new and existing investors.

Financial News December 6