Demand Gen Report
High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem
The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for the average chief executive officer (CEO), according to a SaaStr analysis of...
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Latest Posts
Building An Immersive Sales Experience
Immersive sales is one of the fast-growing trends among sales and marketing leaders today.
Demanding Views August 24
A Tale Of Two RevOps Journeys: How Okta & Carbon Black Achieved Revenue Growth By Realigning Their Go-To-Market Strategies
Alignment across organizations has been a hot topic — and common pain point — for many B2B teams looking to get a holistic view of their customers and drive growth.…
Industry News November 6
What’s The Impact Of The New Demand Unit Waterfall? Hear From 30 B2B Experts
The SiriusDecisions Demand Waterfall has served as an iconic framework shaping the way many B2B organizations have managed and tracked lead management over the past decade.
Blog May 31
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
